1. How to Market & Brand Catholic Academies & Schools
By: Briana Podlovits
Marketing Coordinator

2. “Affordable, Accessible, Available” “All Are Welcome” “Talk With Us”

3. Executive Summary
In this section, you would give a description about your school, but not too far into details.

4. Self- Assessment Identify Your Mission Statement Who you are
What you stand for
Keep it precise and clear.
2) Organizational Information
Where are you located?
Who’s in charge?

5. Self- Assessment (continued)
3) Know Your Brand
What is your logo?
Where can it be found/seen?
4) SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

6. Self- Assessment (continued)
5) Demographics
Is your school in a safe, disciplined environment?
Know what public schools & other catholic schools are near you.
6) Competitive Analysis
Know what other high schools are near you, whether public or catholic.
What makes your school superior?

7. Self-Assessment (continued)
7) Curriculum
What do you have to offer?
Do students use IPads in their learning?
State Exams.
8) Media Audit
What types of media do you have?
Social Networking?
Are they all updated?

8. Self-Assessment (continued)
9) Programs
Clubs
Art
Extracurricular activities
Sports
Plays

9. Messaging “Affordable, Available, Accessible” “Talk With Us”
“All Are Welcome”
What message are you trying to spread?
How much of the Catholic identity is in the school? How?
Are there scholarships and financial assistance programs?

10. Logistics/ Operations
How easy is it to enroll?
How can one enroll? (Is it an in-person paper application, or is it fully online?

11. Channels 1) Social Media 2) Networking Plans
Use Hash tags (#)
Make sure everything is updated.
Post photos and videos
Promote events, special projects, upcoming shows, holiday events.
2) Networking Plans
Local community outreach, online presence, parents, word of mouth.

12. Action Steps Where are your problem spots? Lets address those!
Identify 3 problems.
Write them down below: 1) 2) 3)

13. Action Steps (continued)
Set goals, objectives, and 2 actions to take in order to achieve those goals & objectives.
Issue/ Problem At Hand:
Goal:
How to plan, & who needs to be involved:
Action Step #1:
Action Step #2:

14. Questions????

15. Thank You!!!
Contact information: Briana Podlovits Marketing Coordinator Office Phone: ext Work Cell: (Business Cards Available Up In Front)