1. Ita’am (Saudi Food Bank)
Entrepreneurship
Case Study Presentation
Instructor: Dr. Margaret Ann Viets
Section 202
Jumana Alumran
Fatima Alibrahim

2. Outline The background of the company and its formation Its service
Vision and mission
Objectives
SWOT analysis
Industry background and its position in the industry
Target market for the firm’s service
Our assessment of its potential for sustained success

3. The background of the company and its formation
Non-profit organization
Established in May 2010 by 50 businessmen
Capital of almost SR 9 million
The first Saudi food bank of its kind

4. Its service
Saudi Food Bank collects the surplus food, not leftovers, pack it and deliver it to less fortunate people recommended by charities.

5. Vision and mission
Vision: To be the worldwide pioneer in providing convenient food for less fortunate people through professional work environment Mission: To support the integration and awareness between society levels through protecting food and importing philanthropic resources to provide convenient food to those who need it and achieve the concept of social solidarity

6. Objectives
Helping in the redeeming of almost 4 million wasted meals per day in the Eastern Province only.
Offering food to less fortunate people with the maximum privacy.
Educating all levels of Saudi community about the importance of food.
Offering employment opportunities.
Encouraging volunteers.
Saving the environment

7. Long-term objectives:
Offering food during disasters or crisis.
Establishing a factory specialized in canning and packaging dry food.

8. SWOT analysis Strengths: First of its kind High quality food
Strong financial resources
Using of technology
Recognized brand name
Media attention

9. SWOT analysis (cont.) High health standards
Collaborating, not competing, with other charities
Bored of directors with managerial experience
Weakness:
Limited advertisement

10. SWOT analysis (cont.) Opportunities: Surplus food
Poverty (more than 4 million)
Volunteers
Threats:
Bad economy or conditions
Decision by businessmen to withdraw from the project or going bankrupt

11. Industry background and its position
It operates in the industry that offers non-profit services for underprivileged people.
It is the first of its kind in the kingdom and in the GCC countries.

12. Target market for the firm’s service
The less fortunate people in KSA.
Operates in the Eastern Province only.

13. Our assessment of its potential for sustained success
Strongly supported
Tries to collaborate, not to compete, with non-profit organization
Has bored of directors with diverse managerial experience
Offers high quality food
Provides an environment where young people are motivated, trained, trusted, respected and rewarded for their hard work
Large percentage of poverty in the kingdom.
Extra food will still be available from hotels, feats, and parties.

14. Thank you for listening
Any Questions?

15. References
Al-Fozan Group. (n.d). Saudi Food Bank - ITA'AM. Retrieved September 28, 2012, from
Faraj, N. (2012). Saudi food bank gives life to leftover meals. Retrieved September 28, 2012, from
Menafn. (2012). The first Saudi food bank. Retrieved September 28, 2012, from
Nasser, R. (2012). The first Saudi food bank. Retrieved September 28, 2012, from
Saudi Food Bank. (n.d.). Mission, vision, and business idea. Retrieved September 28, 2012, from