Text. Convert. Sell. Scott Pechstein & Peter Quinones

Text. Convert. Sell. Scott Pechstein & Peter Quinones
Scott Pechstein Autobytel Inc Vice President Peter Quinones - Warren Henry Auto - Digital Marketing Mgr. -

Scott Pechstein I Autobytel | VP of Sales I scottp@autobytel.com
Overview Why text? Text correctly = Compliance Engage your website visitors with text Utilizing text across the board to grow your business. Scott Pechstein I Autobytel | VP of Sales I

A Texting Revolution Scott Pechstein I Autobytel | VP of Sales I

Phone Calls Versus Texts Scott Pechstein I Autobytel | VP of Sales I

Phone Calls Versus Texts 21 : 1 12 : 1 7 : 1 5 : 1 3 : 1 Scott Pechstein I Autobytel | VP of Sales I

Get Ready to Text Text adoption is growing! 98 percent of text messages are read1 (Compared to 22 percent s, 29 percent tweets, and 12 percent Facebook posts) Character limits lead to conversation Consultative approach leads to conversions Two-way dialogue Ability to respond to consumers on the lot Your lot and others 49 percent of automotive smartphone users made a purchase related to that interaction2 1) Frost & Sullivan, Slick Text ) xAd/Telmetrics Mobile Path to Purchase Study Scott Pechstein I Autobytel | VP of Sales I

Text and Auto Research 59 percent used a smartphone to research dealerships and/or vehicles prior to visiting a dealership* 25 percent used only their smartphone to conduct research prior to visiting a dealership* 63 percent used their mobile device to research and shop while at a dealership* 52 percent visited an additional dealership as a direct result* * Placed, Inc. and Cars.com Mobile Device use at the Dealership Scott Pechstein I Autobytel | VP of Sales I

Smartphones on the Lot Scott Pechstein I Autobytel | VP of Sales I

Call, , and Text Scott Pechstein I Autobytel | VP of Sales I

Tough TCPA Regulations Text Message Cases = Multi-Million $$$ Settlements: Lithia Motors - $2.5 million class-action settlement Twentieth Century Fox - $16 million class-action settlement Simon & Schuster - $10 million class-action settlement Timberland Company - $7 million class-action settlement Scott Pechstein I Autobytel | VP of Sales I

What if This Happened to You? $1500 $1,500 Scott Pechstein I Autobytel | VP of Sales I

Text Gateway (LMS for Text) Communication should be logged and saved Hierarchy rules in place to hide phone numbers Opt-in consents and opt-out STOPS must be managed and stored Should load easily into CRM Scott Pechstein I Autobytel | VP of Sales I

Texting for Service Customer satisfaction improves Repeat service visits 62% of vehicle owners say customer service could influence future purchases Scott Pechstein I Autobytel | VP of Sales I

Texting NOT Limited to Mobile
Percentage of Desktop vs. Mobile Visits Scott Pechstein I Autobytel | VP of Sales I

Texting from Desktop Scott Pechstein I Autobytel | VP of Sales I

Text-Enabled Landlines Scott Pechstein I Autobytel | VP of Sales I

Text Message Marketing Scott Pechstein I Autobytel | VP of Sales I

Do this as soon as you get home! Call or Text Scott Pechstein I Autobytel | VP of Sales I

Contact Info Scott Pechstein Autobytel Vice President of Sales Peter Quinones Warren Henry Auto Digital Marketing Manager

Text. Convert. Sell. Scott Pechstein & Peter Quinones

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Text. Convert. Sell. Scott Pechstein & Peter Quinones

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