1. P12 (Dec-Jan) Point of Purchase Signage

2. Point of Purchase Signage – P12 (Dec-Jan) BP Credit Card Promotion
Timing: December 7th, January 31st, 2017
Communication goal: Promotional offer is ending; drive consumers to apply for BP credit card
New approved accounts will earn a $20 statement credit after first BP purchase within 60 days of opening a BP credit card account
POP kits should be received by Dec 2, If not received, BP sites have been instructed to call GBS at 888-Help-U ( ), option 3, then 3, then 2.
External Signage:

3. Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion
Pump POP placement diagram — All sites
(Exceptions: New York, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire and sites that cannot display the crind strips)
Pump Signage:

4. Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion
Pump POP placement diagram — New York, New Jersey, Connecticut, Massachusetts, Maine, New Hampshire and sites that cannot display the crind strips
(Excludes NYC)
Pump Signage: *

5. Point of Purchase Signage – P12 (Dec) BP Credit Card Promotion-NYC only
Pump POP placement diagram — New York City Only
Pump Signage:

6. Point of Purchase Signage – P12 (Dec) Interior-Keep Up and New
Consumer/Fleet Card display placement diagram – all sites
New-BP Gasoline with Invigorate® Top Tier door decal

7. Point of Purchase Signage – P12 (Dec) Keep Up
Materials received from P4 and P10 POP that should stay up
Applies only to sites that received these materials
Exterior Signage:

8. Point of Purchase Signage – P12 (Dec) Take Down Sheet
Remove all signage shown below by Dec. 6th
Applies only to sites that received these materials
Exterior Signage:

9. Point of Purchase Signage – P12 (Dec) Take Down Sheet
Remove all signage shown below by Dec. 6th
Applies only to sites that received these materials
Interior Signage:

10. Point of Purchase Signage – P12 (Dec) New Interior POP for BP Credit Cards
Display items on Dec. 7th, 2016
Aisle violator-Optional element; call the GBS to order

11. Point of Purchase Signage – P10 (Oct) P12 Item Codes