1. How to Make Accessible Social Media Posts
Sina Bahram
President, Prime Access Consulting
@SinaBahram

2. A Call to Action
Don’t just talk about accessibility on social media, use social media accessibly
@SinaBahram - #a11y - #MW17-Si

3. Adding Image Descriptions
Facebook
Posting an image
In the body of the post (Say something about this photo…)
Uploading an album
In edit mode, in the caption field for each photo (Add a description…)
This isn’t just for photographs! Describe gifs and images of text as well.
@SinaBahram - #a11y - #MW17-Si

4. @SinaBahram - #a11y - #MW17-Si
Auto Captions
Facebook
Facebook has started auto- labeling images using computer vision
THIS DOES NOT REPLACE VISUAL DESCRIPTION
@SinaBahram - #a11y - #MW17-Si

5. @SinaBahram - #a11y - #MW17-Si
Guidelines
Facebook
Selfie of Peter and Charlene smiling wide in sunglasses, posing on a sandy cliff in San Diego overlooking the ocean
@SinaBahram - #a11y - #MW17-Si

6. @SinaBahram - #a11y - #MW17-Si
Video Accessibility
Facebook
Uploading a video
Attach SRT file (hover over the uploaded video and select options -> edit this video -> upload SRT file)
Make sure that videos you link to are captioned and audio described
@SinaBahram - #a11y - #MW17-Si

7. Automatic Video Captioning
Facebook
On Facebook pages (for example, for an organization or public individual), Facebook will now automatically generate transcript captions for uploaded videos, which you should then review and edit.
@SinaBahram - #a11y - #MW17-Si

8. Automatic Video Captioning
Facebook
@SinaBahram - #a11y - #MW17-Si

9. Enabling Image Accessibility
Twitter
Select Settings
Select Display and Sound (iOS/Android)
Select Accessibility
Enable ”compose image descriptions” by activating either the check box or the slider beside the option
@SinaBahram - #a11y - #MW17-Si

10. Adding Image Descriptions
Twitter
Click the tweet icon to compose tweet, then attach photo
App: On the image, tap Add Description to insert descriptive text
Web: Click the thumbnail to open the thumbnail preview dialogue
Type the image description and select Apply. You can tap the description again to edit it prior to posting the tweet
@SinaBahram - #a11y - #MW17-Si

11. Note on Third Party Clients
Twitter
Some third party clients support image descriptions, too
Shoutout to Twitterific!
@SinaBahram - #a11y - #MW17-Si

12. @SinaBahram - #a11y - #MW17-Si
Notes
Twitter
The limit for a description is 420 characters.
You can add a description to each image in a Tweet.
Image descriptions cannot be added to GIFs or videos.
@SinaBahram - #a11y - #MW17-Si

13. @SinaBahram - #a11y - #MW17-Si
Detailed How-Tos
Facebook
Image auto captioning:
Manual video captioning:
Auto video captioning:
Twitter
@SinaBahram - #a11y - #MW17-Si

14. Reach Everyone Always provide descriptions
On Facebook, use captions in albums and image descriptions in posts
On Twitter, add image descriptions
Use actual text instead of pictures of text
Use #a11y hashtag for help about accessibility
Social media is a valuable platform for outreach and digital engagement, especially for those with disabilities
Reach Everyone
@SinaBahram - #a11y - #MW17-Si

15. @SinaBahram - #a11y - #MW17-Si
Photo Credits
Facebook Auto Captions for Images: /facebook-automatic-alt-tags-blind- visually-impared
Facebook Auto Captions for Video: ook-video-captions/
@SinaBahram - #a11y - #MW17-Si

16. @SinaBahram - #a11y - #MW17-Si
Contact
Personal Website:
Blog: blog.SinaBahram.com
Prime Access Consulting:
@SinaBahram - #a11y - #MW17-Si