1. Client: Ohana Companies (Agency) / AutoZone (Promotion Sponsor)
Name: Duralast Lawn & Garden and Marine Battery Sweepstakes
Tactic: Sweepstakes
Objectives: Promote and drive sales of AutoZone’s Duralast Brand of Lawn & Garden and Marine batteries.
Mechanics: Purchase a qualifying Duralast Lawn & Garden or Marine battery, then go online to complete the sweepstakes entry form to enter.
Prizes: Lawn & Garden Prize: A Troy-Bilt 540cc Hydro 42" Lawn Tractor (Retail Value $1,999.99) and $750 cash, awarded as a check.
Marine Prize: A (1): 2014 TRACKER Pro Team™ 190 TX w/ 90 ELPT OptiMax Boat and Trailer (Retail Cost: $19,595) and $6,500 cash awarded as a check.
DJA Handled: Sweepstakes Administration, Legal, Winner Selection. Prize Sourcing and Fulfillment