1. Case Studies on Social Network
MIS

2. 1. Oreo’s Daily Twist

3. Oreo Twist campaign
Oreo produced 100 Facebook Posts in 100 days that turned trending news stories into “visual treats”.
As a result of the campaign, Oreo garnered over 231 million media impressions from over 2,600 articles.
They increased their Facebook fans by over a million and increased their Facebook engagement by 195%.
They also increased their share rate by 280%, with each post being shared an average of 1,472 times.

4. 2. A little village goes global
Graubünden is a charming Swiss village with 76 residents, a hotel and until recently, not many visitors.
To help boost tourism in the area, they launched an innovative Facebook campaign that offered a personal touch.
To do this, they posted a photo of every Facebook fan to the village noticeboard.
The Facebook Page now has over 45,000 Facebook fans and visits to the Graubünden tourism website have increased by 250%.

6. 3. Society of good taste US mustard company Grey Poupon
They made Facebook users apply to join their community in Facebook
Their customer built Facebook app which assessed users profiles to determine how classy they were based on grammar, misspellings, art taste, education, music selection, movie choices, restaurant check-ins, cities visited, books read, etc.
Those who were deemed worthy and accepted into the community could then receive exclusive prizes, such as the ‘Gravy Yacht’  – the classier relative of the gravy boat.

8. 4. Paint chip colours for men
A Canadian paint company, created a Facebook app and invited people to create more ‘manly’ paint colour names.
Notable examples include ‘beer foam’; ‘razor burn’; ‘hockey puck’; and ‘pansy violet’.
Over a 45-day period and on a small budget, the campaign generated well over $1,000,000 in earned media exposure, 100 million online impressions and most importantly, a 10% increase in sales. There were:
Over 15,000 paint chip names created
Over 20,000 unique users
And the average user spent 10 minutes using the app

10. 5.  AirAsia Friendsy

11. AirAsia
When they first launched flights to Australia, they had very little brand awareness and were in a fiercely competitive market. 
To help raise awareness, they launched a Facebook campaign and gave away a plane.
One Facebook fan and up to 302 of their Facebook friends would be flown to Kuala Lumpa and all they had to do was choose who they would take.
Once you had chosen, you even could allocate seats and share a snapshot of your plane with all those tagged, giving the app great viral capacity.

12. As a result of the campaign, AirAsia are on track to double the number of daily flights from Sydney.
Generated press coverage with a PR value of $1,627,593
Grew its Facebook fan base by 30%
Received 12,500 entries and reached 2,291,483 people on Facebook

13. How LEGO Uses Social Media

14. LEGO runs social channels to keep a “constant eye on” customers feeds and mentions to ensure that they are “super quick to engage“.
They always try to “remain personal” to their audience
- it’s a common knowledge that you need to be quick to react in this big wide world of social media, and keeping it personal and human really helps people to warm to your brand.
Consumers like brands who they can relate to- it’s why LEGO have been around for well over 80 years and are still one of the most popular toys available on the market today.

15. Social strategy – Facebook vs Twitter (customizing)
When you look at the content of the page, it’s a mix of photos, videos, links and shares.
All updates are visual with a heavy emphasis on high quality photo and video content 

16. Hashtag If you have been on Twitter, you may have seen a "hashtag.“
A hash tag is simply a way for people to search for tweets that have a common topic and to begin a conversation.
For example, if you search on #LOST (or #Lost or #lost, because it's not case-sensitive), you'll get a list of tweets related to the TV show.

17. Posts can receive up to thousands of comments, likes and shares which, when compared to the average figures of ‘organic engagement’ – it is quite a high number.
An interesting thing that you’ll notice is that LEGO share a lot of content from sub-branded pages
LEGO is not only building their own page but those of their brands and partners too.
Cross promotion with partnes is highly recommended
Mixels page only has 100,000 likes compared to LEGO’s 10 million.
Cross-promoting these brands will alert fans to the existence of both pages and, in the long run, add to the organic reaches of both pages.