1. International Trade Theory

2. Mercantilism

3. Mercantilism
Pillage the lands - do whatever it takes to increase your trade surplus.

4. Mercantilism
Used high import barriers and export subsidies.

5. Mercantilism
Increased national wealth but decreased consumer satisfaction

6. Mercantilism Neomercantilism
the more recent strategy of countries that use protectionist trade policies in an attempt to run favourable balances of trade and/or accomplish particular social or political objectives

7. Adam Smith 1776

8. Absolute Advantage

9. Comparative Advantage

10. Competitive Advantage

11. Competitive Advantage Four Determinants
Factor Endowments

12. Competitive Advantage Four Determinants
Demand Conditions

13. Competitive Advantage Four Determinants
Related and Supporting Industries

14. Competitive Advantage Four Determinants
Firm Strategy, Structure and Rivalry

15. Global Strategic Rivalry Theory
Firms struggle to gain sustainable competitive advantage through:

16. Global Strategic Rivalry Theory Gain Competitive Advantage Through:
Owning intellectual property rights

17. Global Strategic Rivalry Theory
Investing in research and development

18. Global Strategic Rivalry Theory
Achieving economies of scale or scope

19. Global Strategic Rivalry Theory
Exploiting the experience curve