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Make the Most of
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Why ? “The preferred B2B Social Media” 380 million users
300 million company pages 200 countries Average number of CEO connections- 930 It’s about business!
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Objectives Attract– Attention– Followers
Engage– New, old and existing contacts Convert– into relationships and business
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Stay on the Radar Legal community
Tech, healthcare, Internet, and Corporate Local community Clients & prospects GCs
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Become a Thought Leader in your field
Be helpful to others Give to get– regularly give endorsements and recommendations Take the conversation offline Get published in legal and industry journals Comment on important IP matters-cases-laws-regs
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Develop a Routine Be consistent! Use Connected
Like and respond to others’ posts Share your posts Be consistent!
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Posts to Consider Events Laws & Govt. regulations Litigation
“How to’s” Interesting articles Case studies Recognize others Firm news
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Make it the first thing you think of!
Build your Network Download your Outlook contacts and invite Mine others’ contacts and invite Review others’ profiles before or after meetings Send a personal/private message Accept invitations from others Target who you want to know Make it the first thing you think of!
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Make a Good First Impression
Professional headshot Cover photo Strong headline to grab attention Include industry name
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Completeness is Key Fill in 100% of your profile
Customize your Public Profile URL Include keywords in summary for SEO purposes
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Add Detail Experience and Projects section Include media and links
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Add as much information professional experiences as you can
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Add Skills and Get Endorsed
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Join Groups and Follow Influencers
Publicize what you’re involved in Show people who you respect and follow in the industry
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Be an All-Star Once finished updating your profile, check your profile strength in the upper right corner
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