1. CORPORATE SOCIAL
RESPONSIBILITY
Dr. V. R / STM Unit 1
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2. What is CSR?
Corporate social responsibility (CSR) is a business process which signifies that for any business or a firm it is important that they work for a social cause. It is essential that the business gives a part of what it gets to the community for its development.
A forwarded action which flows company’s vision and mission as a part of company’s everyday action’s
Dr. V. R / STM Unit 1
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3. CSR is being aware of and bringing about change to working practices to eradicate exploitation and promote fairness and safety
Dr. V. R / STM Unit 1
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4. CSR typically includes issues
Business ethics
Community investment
Environment
Governance
Human rights, etc
Dr. V. R / STM Unit 1
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5. Dr. V. R / STM Unit 1
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6. Why should companies get involved in CSR?
To create a trust among the investors
For becoming preferred choice of their customers
For enhancing brand value and reputation
Long term sustainability for organization and society
Dr. V. R / STM Unit 1
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7. Activities under CSR

8. The source of Coca cola’s DASANI water, treated tap water at its factory in London
Pure and safe
water
Dr. V. R / STM Unit 1
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9. Proper Guidance
and Family Planning
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10. Conducting rallies
against disease
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11. HELPING TRIBAL PEOPLE
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12. DEVELOPMENT OF INFRASTRUCTURE
Dr. V. R / STM Unit 1
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13. Other Areas preferred for CSR implementation
Education
Health
Environment
Livelihood promotion
Women empowerment
Sanitation
Others
Dr. V. R / STM Unit 1
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14. Every company harms the environment (as an individual does)
so CSR does 2 things
Reduce negative effects
&
Increase positive contribution
Dr. V. R / STM Unit 1
7/27/2017

15. EXAMPLES
OF COMPANIES IMPLEMENTING CSR

16. APTECH LTD.
APTECH LTD. is a leading education player with a global
presence
It plays role in encouraging and fastening EDUCATION
throughout the country
It is in association with NGO’s which provide training
and education camps for underprivileged
AIMS
1. Promoting child education
2. Awareness training camps
3. Supporting social fabric
4. Environment protection
Dr. V. R / STM Unit 1
7/27/2017

17. AVON CYCLE LTD.
The Avon came up with the idea of hope gives way to despair.
Recently the hospital has took the social responsibility in
removing the concept of ‘SONS ONLY TO END’ by bringing the
concept of celebrate ‘FEMALE’ child
AIMS:
Hospitals
Environmental protection
Dr. V. R / STM Unit 1
7/27/2017

18. CSR moving ahead
Coca cola’s recycling effects is an example of corporate social innovation
McDonald’s also recently announced its intent to test ‘green restaurants model’ that significantly reduce energy consumption and waste production, a strategy that will undoubtedly reduce costs and benefit the environment, if successful.
Dr. V. R / STM Unit 1
7/27/2017

19. AWARDS FOR THEIR WORK
Tata Steel bagged the corporate social responsibility award at the seventh edition of ‘India Business Leader Awards 2012′ (IBLA) – Asia’s most distinguished awards for Excellence in Leadership
Dr. V. R / STM Unit 1
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20. NTPC has prepared sustainability report covering Economic , Environmental and  social aspects with the triple bottom line approach based on widely accepted Global Reporting Initiative (GRI) Guidelines.
Dr. V. R / STM Unit 1
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21. Conclusion
Corporate had moved ahead to a really new level to fulfill their social responsibility which not only help the society but also to these companies to make a reputation in the society.
The expectations from private sector regarding CSR is very high in the future
In the present scenario companies play an important role in the growth and development of the nation. They should be encouraged and motivated to contribute more.
Dr. V. R / STM Unit 1
7/27/2017

22. CLOSING LINE So companies not doing CSR will not survive.
Its only the question of “WHEN”.
Dr. V. R / STM Unit 1
7/27/2017