1. Social Media and Young Professionals
Building Relationships Online with Your Future Members
Presented by C. David Gammel, CAE

2. Building Awareness and Relationships
Internet now a global conversation.
Less control but more opportunity to connect.
Think ongoing process rather than event or campaign.

3. Young Professionals Online
Over 80% of Gen X, Y, and Teens are online as of early
All use although younger generations tend to prefer IM/texting.
Biggest chunk of Facebook users are in the cohort.
Recent study showed Gen Y as most comfortable with online and mobile experiences.
Same study shows Gen Y as most likely to shop online.

4. There are over 90 Facebook groups that are about young professionals.

5. Hong Kong Swedish Chamber of Commerce YP Facebook Group

6. Vision Fort Worth
Young professionals program by the Fort Worth Chamber of Commerce.
Dedicated site.
Facebook, Twitter, LinkedIn.
See podcast interview with Lauren Turner at

7. Vision Fort Worth Homepage

8. Vision Fort Worth Photo Gallery

9. News Page with Links to SM Sites

10. Vision Fort Worth Facebook Group

11. Vision Fort Worth Twitter Account

12. And on LinkedIn

13. Social Media Planning Model
Market Research
Goals and Value
Implementation

14. Three Elements of Social Media Engagement
Content
Network
Collaboration

15. Getting Started Market research. What are your goals?
Start small, experiment, assess, revamp and grow.
Process, not an event.
Give value now to get it back later.
Tap into young professionals on your staff.
Develop specific skills and knowledge on staff over time.

16. Questions and Answers
For more information, articles, blog and newsletter from David, go to

17. Key Points from Today
Engage in global, online, conversation with young professionals.
Offer value to get it later.
Know your market.
Start small, build capacity and success over time.