1. Enhancing your career: Building your personal brand
In three years I went from a complete unknown to a popular blogger, speaker at PASS Summit, and a SQL Server MVP. Along the way I saw my yearly income triple. Is it because I know some secret? Is it because I am a genius? No! It is just about laying out your career path, setting goals, and doing the work. It's about building your personal brand and stepping out of your comfort zone. It's about overcoming your fear of taking risks. If you can do those things, you will be rewarded. I will discuss how you too can go from unknown to well-known. I will talk about building your community presence by blogging, presenting, writing articles and books, twitter, LinkedIn, certifications, interviewing, networking, and consulting and contracting. Your first step to enhancing your career will be to attend this session!
James Serra
Data Platform Solution Architect
Microsoft
JamesSerra.com

2. In three years I went from a complete unknown to a popular blogger, speaker at PASS Summit, and a SQL Server MVP. Along the way I saw my yearly income triple. Is it because I know some secret? Is it because I am a genius? No! It is just about laying out your career path, setting goals, and doing the work. It's about building your personal brand and stepping out of your comfort zone. It's about overcoming your fear of taking risks. If you can do those things, you will be rewarded. I will discuss how you too can go from unknown to well-known. I will talk about building your community presence by blogging, presenting, writing articles and books, twitter, LinkedIn, certifications, interviewing, networking, and consulting and contracting. Your first step to enhancing your career will be to attend this session!

3. About Me Business Intelligence Consultant, in IT for 30 years
Microsoft, Data Platform Solution Architect
Worked as desktop/web/database developer, DBA, BI and DW architect and developer, MDM architect, PDW/APS developer
Been perm, contractor, consultant, business owner
Presenter at PASS Business Analytics Conference and PASS Summit
MCSE: Data Platform and Business Intelligence
MS: Architecting Microsoft Azure Solutions
Blog at JamesSerra.com
Former SQL Server MVP
Author of book “Reporting with Microsoft SQL Server 2012”

4. Agenda Why build your brand? Goal setting Always Be Learning Blogging
Presenting
Articles/Books
Twitter/LinkedIn
Certifications
Interviewing
Networking
SQL Server MVP
Consulting/Contracting
Final thoughts

5. Don’t be a nobody!

6. Why build your brand? Get found by recruiters Get found by companies
If consultant, more credibility with clients
Improve chance of getting hired
Improve chance of getting conference abstracts accepted
Be asked to write articles/books
Better chance of becoming a SQL Server MVP
Groupies – Just kidding!

7. Goal Setting What do you want to be when you grow up?
Set 1-year, 3-year, and 5-year plans
Track your progress
Reach out to others for help/mentoring
Take jobs with new technologies
Do you have 5-years experience or 1-year repeated 5 times?
Loyalty is a career killer

8. Always Be Learning Play and learn at night Watch videos Read blogs
Read books and articles
Attend conferences
Follow discussion groups
Surround yourself with smart people
Be productive with downtime at work

9. Blogging Personal “Bing” Shows your knowledge and skills to employers
Syndicate
Document solutions
Improve writing skills
Learn new technology by writing about it
Way for recruiters/employers to find you
Way to become “known” in the community
Replaces client documentation
Always have in back of mind and keep list of blog topics
Wordpress.com
Mention how I did Bing search for problem I had and mine came up
Heard about new technology, started writing blog, then Binged and saw I had previously wrote about it

10. Presenting Brown bag session at work Local PASS events
Virtual PASS chapters
SQLSaturday
PASS Business Analytics Conference
PASS Summit
Improves your presenting skills
Practice make perfect
Be animated, have a sense of humor, show passion, ask questions, but someone will still fall asleep
Post to slideshare.net

11. Articles/Books Whitepapers for sites Contact magazines
Contact publishers – Packt , or self-publish
Find or become a co-author

12. Twitter/LinkedIn Join and keep profile updated Link with everyone
Use professional looking picture
Way for recruiters/employers to find you
Mention your blog postings
Join groups
Read status updates

13. Klout

14. Certifications
MCSA: SQL Server 2016 Database Dev, Database Admin, BI Development
MCSE: Data Management and Analytics
Design and Implement Cloud Data Platform Solutions (473)
Design and Implement Big Data Analytics Solutions (475)
Microsoft Professional Program for Big Data
Try to become SME for certifications (grandmasters.net)
Cert helps if employed by Microsoft partner

15. Interviewing Interview frequently
Get to the point where you look forward to interviews
Way to make connections
Get a feel for skills companies are looking for
It’s a small world

16. Networking Setup meetings with people at conferences
Talk to co-workers about their role
people with questions
Attend get-togethers
Talk with recruiters
Most jobs are filled by referrals/who you know

17. SQL Server MVP/Data Platform MVP
Talk to MVP community program manager
Starting blogging April 2011, MVP October 2013
Nomination process
Nomination form:
Presentations
Blogging
Technical forums
PASS volunteering
Benefits:
MSDN subscription
Private forum/Yammer group
Skype account
distribution list
Product group events
MVP global summit

18. Consulting/Contracting
Great way to learn new technologies
Great way to meet new people and network
Great way to find out what you really like doing
Great way to make more money!

19. Final thoughts Take risks! It’s work, but not hard work
Embrace change, don’t fall into a comfort zone
Don’t have the time: Figure It the %$&* Out!

20. Resources: How to become an expert in your field http://bit.ly/zJ9Ztq
ABL: Always Be Learning:
Enhance your career by blogging!
How to use LinkedIn to enhance your career
Blueprint for consulting riches
Presenting Tips
Microsoft Certifications and MVP’s – What are they?
PASS Business Analytics Conference: the ultimate networking
Salaried employee vs contractor
Consultants: 1099 or W-2?
Thinking about taking a contract position? Questions to ask:
DBA’s, want to earn the big bucks? Learn BI:
The best IT job boards:
Microsoft certification changes:

21. Questions? James Serra, Data Platform Solution Architect
me at:
Follow me
Link to me at:
Visit my blog at: JamesSerra.com (where this slide deck is posted under “Presentations”)