1. ARTEMIS Call 2013 Highlights and How it Works
Preliminary information and timing of Call 2013
Alun Foster - Programme Manager, ARTEMIS-JU
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

2. Call 2013 PRELIMINARY INFORMATION
Call 2013 will be the last Call of the current ARTEMIS-JU
Continuity in a future JU is assured
Key features:
Accelerated Call cycle
To finish all negotiations before year end
Single phase “FPP” with optional but recommended “Expression of Interest”
Open for ASP and AIPPs
But selectivity in the topics

3. Call 2013 PRELIMINARY INFORMATION – II
Call 2013 Provisional Timeline
Negotiations finished by end December 2013.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Negotiations
Results
Brokerage (London)
CALL OPEN
Feedback
CALL CLOSED
Funding Decision
EoI Deadline
“EoI Post-Brokerage” event (Brussels)
Spring Event

4. Call 2013 PRELIMINARY INFORMATION - III
Call 2013 provisional time-line
Published / Call Opens February 26th 2013
“Expression of Interest” by 8thMarch
Feedback by April 18th
“Post-brokerage” event 23rd April
Call Closes June 6th
Evaluation feedback end July
Funding decision / start of negotiations - September
Negotiations must be completed before end December 2013

5. Call 2013 PRELIMINARY INFORMATION - IV
Call 2013 “EoI Post-brokerage” event
23rd April 2013
Date coordinated with a similar ENIAC event
In Brussels (JU Offices)
Possibility for One-on-One discussions with A-JU Programme Officers
Review / discuss the EoI feedback
Possibility for plenary presentations / “meet and match” consortium completion

6. Call 2013 PRELIMINARY INFORMATION - V
Call 2013 “Expression of Interest”
An INFORMAL procedure, parallel with the FPP submission
Has no legal implications on your proposal
Not mandatory, but highly recommended
A template will be available to help you
Why ?
Provides early visibility to Participating Member States
Possibility to get feedback / guidance before submitting the Full Project Proposal
Disclaimer: the feedback is only based on a cursory description of the project’s main ideas, so is also informal and has no legal value

7. Call 2013 PRELIMINARY INFORMATION - VI
Call 2013 formally opens on February 26th 2013
Final, official documentation will be published then, via the JU web-site.
Check it! Some changes are still possible.
Call 2013 FPP
This is the formal submission of your project proposal
DEADLINE:
6th June 2013 at 17h00:
Will use the FP7s “EPSS” system
Access via the FP7 “Participant Portal”

8. Call 2013 : PRELIMINARY INFORMATION
Call 2013 Work Programme : approved by the PAB
Note: AIPPs 1, 4 and 6, and ASP 7 are not open in this Call
Call 2013 funding budgets : ?
Selective support of MS for AIPPs (2, 3 and/or 5) : ? ?

9. ARTEMIS Call 2013 Feedback from the Brokerage Event, London
Alun Foster - Programme Manager, ARTEMIS-JU
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

10. ARTEMIS Brokerage Event, London Event Participation: Statistics (1)
Country
Number ES 33 FR 25 NL 24 FI 23 UK DE 19 IT 18 BE 11 SE 9 CZ PT 8 AT 7 DK 6 IE 5 HU 3 GR 1 PL LV NO
227
Total Registrants 227
Checked In 216
No show (<5%) 11

11. Event Participation Statistics (2)
Type
Number LE 61
UNI 59 RO 48
SME 38
Nat. Rep. 21

12. Proposals Statistics 35 proposal ideas pre-announced
25 proposal ideas presented
3 Clear AIPPs: AIPP2, AIPP3, AIPP5
22 ASPs (some proposals addressing 2 ASPs):
5 ASP1
1 ASP2
2 ASP3
1 ASP4
3 ASP5
4 ASP6
10 ASPs not clearly specified
Some ASP proposals may be merged with other ASPs or with AIPPs

13. Some observations… Large interest from industry, research, academia
AIPP2 and AIPP5 seem more mature than AIPP3
Declared interest for all ASPs:
in particular to ASP1, ASP5 and ASP6
After the Event, the ideas have been clarified further – some proposals are being merged
Visit ARTEMIS-IA web-site (project idea tool) for more information.

14. Thank you! Alun.Foster@artemis-ju.europa.eu
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

15. How to be succesfull in an ARTEMIS project
Alun Foster, Programme Manager, ARTEMIS-JU
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

16. ARTEMIS is a Public-Private Partnership
‘Industry’ is represented by the ARTEMIS Industry Association
‘Public Authorities’ (PAs) are represented by the PA Board

17. ARTEMIS JU Research: The guiding principles
“Think BIG”
= projects with appropriate critical mass and significant societal impact
“Act Socio-Economic”
= improved industrial efficiency “... to strengthen European competitiveness and allow the emergence of new markets and societal applications.”
i.e. a focus on key technical issues, solving high-visibility issues with commercially valorisable results
“Act Multi-national” (= “Act Pan-European”)
= considers national/regional strategic priorities
“Think Different”
= significant and complementary added-value to existing programmes
IMPACT!

18. Participating Member States ARTEMIS-Industry Association
Creating Impact
ARTEMIS-ETP
ARTEMIS-JU
ARTEMIS-IA EC
Participating Member States
ARTEMIS-Industry Association
Proposes work programme
Stimulates and manages Community
€ - FP7
€ % of costs
€ - n%
ARTEMIS Technology Conferences
Summer Camps
Spring Events
Co-Summit (with ITEA2)
PROJECTS
CLUSTERS
CLUSTERS
What now??

19. Clusters after 4 calls CLUSTERS Hi-REL
CESAR, CHARTER, CHESS, SYSMODEL, iFEST, RECOMP, MBAT, pSAFECER, nSafeCer, DESERVE, VARIES, VeTeSS
Energy Efficient Communities and Electric Car
eDIANA, ME3GAS, e-GOTHAM, ENCOURAGE, IoE, POLLUX
Low-Power Multi Core
INDEXYS, SCALOPES, ACROSS, ASAM, SMECY, PRESTO, CRAFTERS, PaPP
Things of the Internet
EMMON, iLAND, SMART, SOFIA, SIMPLE, WSN-DPCM, DEMANES
HMI
CAMMI, SMARCOS, ASTUTE, D3CoS
eHealth
CHIRON, HIGH PROFILE
Safety and Security
pSHIELD, nSHIELD, SESAMO
Manufacturing
eSONIA, R3-COP
CLUSTERS

20. ARTEMIS – Total investment per cluster
.. of Great Interest to Industry Today !
“Green Society” pull
Foundational work (lower academic threshold)
Relatively immature markets today, important for the future + competition from comoditised “Smart-Phone”
“Late Starters”

21. ARTEMIS-JU – Call 2013 The Wave continues …
What: - Keep building towards “Centres of Innovation Excellence”
“EICOSE” –Safety-critical embedded systems
“ProcessIT Europe” – Manufacturing
“EE4IB” – Intelligent Buildings / communities
How ?
ARTEMIS INNOVATION PILOT PROJECTS (AIPPs)
Large initiatives integrating output from ARTEMIS projects and clusters
Addressing technological, societal and business needs
ASP projects
Complementing the existing portfolio
feeding into AIPPs

22. “ARTEMIS aims for large projects, supported by smaller, targetted initiatives”

23. What is a typical ARTEMIS (ASP) project?
Some project statistics (Call 2008 – 2011):
Total Budget (min max) = 2.5 M€ to €59 M€
Number of partners (min max) = 8 to 56
Number of Countries (min max) = 4 to 11
>90% of projects are 3 years, <10% are 2 years

24. What is an ARTEMIS Innovation Pilot Project?
A Very large project
Like a “Pilot Line” or “Living Lab”.
More Development and Innovation, less Research
Pan-European
Impact, Impact, Impact!
Very large budget (~100 Mio € over 3 years)

25. CoIEs and Tool Platforms ?
Centre of Innovation Excellence:
A formalisation of the “Self-sustaining Innovation Eco-systems” concept
Long-lived collaborations of active players in different parts of a “supply-chain” in a specific business or application domain.
Must meet various criteria to receive an ARTEMIS-IA label.
See
Tool Platform
Collaborations of tool vendors and users
Agreement on processes, interoperability and interfaces
Covering a defined and significant part of a (system) design flow
Embracing non-functional aspects
for details.

26. ARTEMIS – the Full Project Proposal (FPP)
Alun Foster, Programme Manager, ARTEMIS-JU
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

27. ARTEMIS-JU Funded Research Projects
What do you need?
An R&D project idea
ARTEMIS looks DOWNSREAM - realistic and concrete impact within a few years
Some friends to play with
Minimum 3 independent legal entities in three different participating countries
Passion – wanting to make a difference

28. The Project Proposal
Check the ARTEMIS AWP for relavance and inspiration
REMEMBER:
ARTEMIS is a MARKET FACING programme
On EMBEDDED SYSTEMS (and their use)
Project results yielding real industrial added-value in a short time-frame
Consortium must know the market they go for

29. The Project Proposal Describe your project idea succinctly
ARTEMIS is about content and impact ...
So do me a favour... Please don’t say things like “Stochastic heterogenous multiprocessor systems...”. Try “a random mix of different processors...”.
Remember, not all partners in the project may use the same jargon !
“Sell” your project to a “non-technical specialist” investor
The EoI feedback may help you on this.

30. The Project Proposal Describe your project ...
GOALS. What you want to achieve in which market / application
DEMONSTRATORS!
Technologies needed to make it work
Technologies from other partners, to be refined
New technologies needing to be developed
Technology base: what the starting point is
What others can eventually get access to
Other partners needed to make it work
End-users, vendors, ...

31. Getting the most out of an ARTEMIS project
Have a clear idea of what you want to get out of collaboration
Have a clear idea of what you can put IN to a collaboration
Background IPR is protected by a Consortium Agreement
How much time/effort are you willing to dedicate

32. ARTEMIS 5 years on... What have we built ?
“ASP” projects, targeting EXCELLENCE:
Wide scope, cover most of the rich ARTEMIS SRA
“Affordable” competition
“AIPPs”, targeting EFFICIENCY:
Less competition, more focus
Driven by ARTEMIS-IA and the industrial community it supports

33. and what next ??? Elements of the programme to build on
ARTEMIS-IA as a community is a reality
CoIE’s are a reality
SAFETY CRITICAL systems – an ARTEMIS highlight
Good start on the “Societal grand challenge” of Energy Efficiency
Verstile multi-core approaches, to be amalgamated
eHealth support starting, want to see it grow...

34. and where 5 years further on ??? ...
Continue building in Europe’s Key Strengths ...
International recognition of European industrial leaders
Strong base of excellent SMEs as Innovation Agents
= ~1/3 of the ARTEMIS-IA community !
International recognition of European academic excellence
Long standing and sturdy reputation for a “quality and reliability” mindset
Europe’s history of collaborative R&D&I

35. Thank you! Alun.Foster@artemis-ju.europa.eu
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

36. Conclusion: The ARTEMIS charter is still living!
“ARTEMIS must continue to complement the range of European funding schemes with a market-facing Embedded Systems programme, to reap societal and economic benefits through Open Innovation structured around “Centres of Innovation Excellence”, fuelled by its unique tri-partite funding model and orchestrated by the ARTEMIS Industry Association...” (Eric Schutz - Executive Director, ARTEMIS Joint Undertaking)

37. ARTEMIS 5 years on...
“Flexible” interface between these project types and the programme:
Common list at evaluation
All proposals fly on their own merits
Industry, through ARTEMIS-IA, plays an important role
(Analogous to the Aerospace industry in “Clean-Sky” JU)
COMPLEMENTARITY towards “Open Innovation” with AIPPs mapping to “CoIEs” as a living motor.

38. AIPPs – Step up to Innovation Excellence
Self- Sustaining Innovation
Eco-systems
“Energy”
Time
Critical Mass for Self-Sustainability
AIPPs
CoIEs
CoIEs
CoIEs
CoIEs
CLUSTERS
Single Projects

39. ARTEMIS JU : our project portfolio so far
ARTEMIS programme
Call 2008 – 12 projects
Call 2009 – 13 projects
Call 2010 – 10 projects
Call 2011 – 9 projects
44 projects in total
Call 2012 – 2 AIPP and 6 ASP projects in negotiation
AND emergence of PROJECT CLUSTERS
ARTEMIS-JU MASP promotes “Self-Sustaining Innovation Ecosystems” to maximize R&D impact

40. “ARTEMIS Innovation Pilot Projects”
AWP for 2013 : AIPPs
“ARTEMIS Innovation Pilot Projects”
Why AIPPs?
Speed-up “the innovation process”
Leading to “Self-Sustaining Innovation Ecosystems”
Complement the AIPPs resulting from Call 2012
AIPP2, 3 and 5 are open
How:
Strengthen the dialogue with PAB
recommended in the ARTEMIS mid-term evaluation report
Build on the ARTEMIS assets

41. Your “I’m a consortium player” pitch
Four slides:
Slide 1 – basic data about your organisation
This is NOT a sales-pitch!
Establish what you do and build credibility as an R&D partner
Slide 2 – what special technologies, facilities or other know-how you can bring to a collaboration
Your “background IPR”
Slide 3 – what technologies or know-how you are looking to develop or obtain to improve your business or portfolio
Slide 4 – Project-related ideas (if applicable)

42. ARTEMIS Call 2013
Getting the most out of an ARTEMIS-IA Brokerage Event
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems

43. “Brokerage”? What for??
Brokerage events bring potential partners and project ideas together
If you’d like to work in a project, find proposals and “proto-consortia” that fit your needs
If you have a project idea, share it with like-minded participants
If you’re already in contact with a consortium, refine your ideas together

44. “Brokerage”? How do they work?
The Power of Chaos !
Only a loose structure for the days’ agenda
Poster sessions where project ideas are made known
Network, network, network ...
Possibility to present yourself as a partner
Ample possibility for ad-hoc meetings to consolidate ideas
Plenary presentations of some nascent proposals

45. “Brokerage”? How to prepare?
Check the ARTEMIS-IA web-site for registration and other details:
Brochure “How to participate ...”.
Check the Project Idea Tool
Prepare your own kit

46. Your Own Kit Your Project idea (if applicable)
Your value as a consortium player

47. Thank you! Alun.Foster@artemis-ju.europa.eu
ARTEMIS Joint Undertaking The public private partnership for R&D in embedded systems