1. The 7 types of B2B copywriter
SEO
copywriter
Conversion copywriter
Creative copywriter
Journalist copywriter
Digital copywriter
Explainer copywriter
Technical copywriter

2. Play them to their strengths…

3. Across different formats…
Keyword-stuffed filler articles and blogs
DMs, eDMs, landing pages, long-form ads, sales letters
Concepts, ads, web copy, branding, naming
Blogs, articles, expert pieces, case studies, brand journalism
Web copy, landing pages, apps, PPC, banners,
social copy, microcopy
White papers, ebooks,
press releases, reports, blogs, articles, newsletters
Technical web pages, manuals, datasheets, knowledge base articles, FAQs

4. At different funnel stages…

5. Build your dream team… Our SEO copywriter is …………………...
Our conversion copywriter is
…………..…………
Our creative copywriter is
…………..…………
Our journalist copywriter is
…………………….
Our digital copywriter is
……………………….
Our explainer copywriter is
……………………..
Our technical copywriter is
…………………………

6. Thank you! Fiona Campbell-Howes Radix Communications Ltd
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