1. Science Communication matters from day one Trends in HORIZON 2020
Alexandra Ruete Directorate-General for Research and Innovation European Commission
Bioeconomy Forum
Brussels, 3 December 2014

2. output- & impact-oriented focus
Commission

3. Commission's actions Policy Dissemination Communication
Stronger focus on innovation aspect
Dissemination
Commission's websites
Communication
related to Commission's political goals ; show leverage effects

4. output-
&
impact-oriented
focus
Commission
Beneficiaries +

5. Communication

6. Leaving the ivory tower…
…is worth every minute spent on it.
SantiMB

7. It is all about ourselves…
Queens University

8. It is all about society…
jp_42

9. It is all about money…
kiki99

10. Grant Agreement Article 38.1

11. Horizon2020 - Grant Agreement
Art. 38 PROMOTING THE ACTION — VISIBILITY OF EU FUNDING
38.1 Communication activities by beneficiaries
“The beneficiaries must promote the action and its results, by providing targeted information to multiple audiences (including the media and the public) in a strategic and effective manner.”
[…]

12. Horizon 2020 Annotated Grant Agreement
Projects:
must define a "comprehensive communication plan"
must include in the proposal a work package for communication or include them into another work package
need to address the "public policy perspective" with their communication activities
need to keep their communication measures proportionate to the scale of the action.
may freely choose the type of communication activities

13. Good communication
starts at the outset of the action and continues throughout its entire lifetime
is strategically planned
identifies and sets clear communication objectives
is targeted and adapted to audiences that go beyond the project’s own community
chooses pertinent messages
uses the right medium and means 
is proportionate to the scale of the action

14. "Communicating EU Research & Innovation
- Guidance for project participants - "
guide-comm_en.pdf

15. Horizon 2020 - Grant Agreement
Art. 38
[…]
Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission][Agency] (see Article 52).

16. Horizon 2020 - Grant Agreement
Information on EU funding - use of EU emblem
a) EU emblem High-resolution emblems can be found here
b) The following text:
This project has received funding from the [European Union’s Horizon 2020 research and innovation programme][Euratom research and training programme ] under grant agreement No [number].

17. Communication in the H2020 project lifecycle
 Proposal
Work package for communication (or in another work package)
Comprehensive communication plan
 Evaluation
Taken into consideration as part of the criterion "impact"
 Reporting
Overview of the progress must also describe the communication activities
 Project Management
EC: interim and final assessment
Beneficiaries: need to inform EC prior to activity with a major media impact

18. Dissemination

19. Dissemination

20. What do we understand by Open Access?
OA = online access at no charge to the user
to peer-reviewed scientific publications
to research data
Two main OA publishing models
Green OA: Self-archiving by the author into any chosen repository (immediate/delayed)
Gold OA: immediate OA provided by the publisher on the journals website (costs covered)
What OA is NOT
Not an obligation to produce a publication
Not at odds with patenting
OA publications not different from any peer reviewed publication

21. Open Access to publications
Underlying principle in Horizon 2020
Obligation to provide OA, either through the Green or Gold way
Allowed embargoes: 6/12 months
Gold open access costs eligible for reimbursement as part of the project budget while the project runs & post-grant support being piloted
Authors encouraged to retain copyright and grant licences instead
Ensure OA to the bibliographic metadata that identify the deposited publication, via the repository

22. Open Access to research data
A limited pilot, covering selected areas of Horizon 2020
Targeted primarily towards data underlying publications
Opt outs are possible for IPR, confidentiality/privacy and security reason as well as if OA runs against the main objective of the project
Voluntary opt ins (in areas not covered by the pilot) are possible on an individual project basis.
a Data Management Plan is obligatory for projects participating in the pilot (optional for others)

23. Optimise the impact of publicly-funded scientific research
Why open access?
Optimise the impact of publicly-funded scientific research
Expected benefits:
Better and more efficient science  Science 2.0
Economic growth  Innovation Union
Broader, faster, more transparent and equal access for the benefit of researchers, industry and citizens  Responsible Research and Innovation

24. Thank you!

25. For more information on Open Access
Contacts DG RTD
Daniel SPICHTINGER (Unit A6, DG RTD)
Monica TARAZONA RUA(Unit A6, DG RTD)
Links
EC OA website
H2020 guidance

26. For more information on communication
Contact
Alexandra RUETE (Unit A1, DG RTD)
Links
Annotated GA (version July 2014, p. 217)
Brochure "Communicating EU Research & Innovation"