1. David Barnhardt EVP Product and Strategy GIACT
Smart Risk Management
David Barnhardt
EVP Product and Strategy
GIACT

2. Statistics That Matter

3. correctly can give your company a competitive advantage
Changing Landscapes
Same Day ACH-2017
.5% Return Rate for
Unauthorized Returns
Beneficial Ownership 2018
Payment Card Rules-2018
New products, services, and regulations make managing customer experience difficult, balancing the two
correctly can give your company a competitive advantage

4. Customer Experience Balancing Act
Strong Authentication
Ease of Use
Lack of Data
Friction
Abandonment
Attrition
Financial Loss

5. Improper Balance
Disruptive solutions, friction, or tokenization can lead to:
Abandonment of the shopping cart
Cancelling of a transaction
Discontinuation of an enrollment
Return a false decline on a good customer
Choosing to error on fraud detection can quickly manifest into:
Increased losses
Regulatory findings
Reputational impact
Loss of consumer confidence

6. A Closer Look Potential Failure Points
Thinking holistically in order to prevent potential failure modes.
Potential Failure Points
Siloed processes, authentication, transaction monitoring, authorization
Extensive use of complex middleware
Single point solutions that only solve for one type of risk
Heavy reliance on systems with limited information
Thinking Holistically
Multifaceted end to end suite of solutions designed to seamlessly hand off one to the next
Passively authenticate users, only invoking friction when necessary
Use single point solutions as pieces of the puzzle not the sole decision
Ensure all systems can be updated or modified quickly to address changes in fraud trends and regulations

7. Covering The Floor

8. Benefits of a Holistic Approach
More comprehensive customer intelligence reduces future risks and increases confidence
Allows for less friction and more precision
Product enhancement / capability benefits / ability to do more
Streamlined operational process reducing the number of FTE’s required
Flexibility to meet changing landscapes in fraud and compliance
Less customer contact to gather sensitive information
Combine compliance, enrollments, identity, and payments into a single comprehensive customer profile

9. Questions ???

10. David Barnhardt – Executive Vice President Product and Strategy