1. Transforming the shopping experience
Intelligent retail
Transforming the shopping experience
Sameer Dhingra
Global Domain Leader - Retail

2. A radical shift is happening in Retail…
Omni-Consumer
Empowered, Mobile, Social
It’s My Choice
Make my life simpler
I want to be sure
I need to be connected always.

3. Digital redefines the Consumer Journey
Home
Store

4. What they want… Where we can take them
Consumers
Retailers/Suppliers
Intelligent Retail
Rapid Omni-Channel Innovation
Seamless Experience
Safe &
Secure
Minimize Business Disruption
Productive & Engaged Associates
Convenient Tools
Value-Added Insights
Growth & Profitability
Confidential

5. HOW TOMORROW MOVES FOR RETAIL

6. Store Customer of the Future
Store Customer of the Future
Seamless Fusion
(Digital + Physical)
Are we selling a Product or an Experience
How do we create those Moments Along the consumer journey to purchase when she decides to buy what she likes. One of the most innovative one is “Interactive Mirrors”. This gives shoppers a seamless & amazing experience of fusion between digital and real life shopping experiences.
What is it? With the Memory Mirror, designed by Memoni, it is possible to look at yourself in the mirror and try and compare different outfits without actually changing clothes. The mirror is available in three Neiman Marcus stores that are in San Fransisco, Walnut Creek and Dallas.
How does it work? Several cameras are installed to make you feel like you’re in front of an actual mirror. At the top, there is an Intel RealSense camera that captures your front and three other cameras are used to capture other sides of your outfit. The trick is that the mirror captures your digital image, show this to you (as if you are looking in a mirror) and finally change your outfit digitally. As you turn, the camera records several angles of your outfit, so you can get a full view of the way you look.
What is its core value? To create: “a seamless, luxurious and undeniably beautiful fusion of digital and real life shopping experiences”, by Memomi.

7. Integrating digital with physical
© Copyright 2016 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. Personalization is the Key Understanding how, when and what customers want

9. Digital Shopping Assistants
Artificial Intelligence & Mobile Commerce
Personal Stylist
Immersive In-store experience
Recommendations & Offers
Real Time & Seamless

10. Smart Sensors & Interaction Systems
Non-visible loss-prevention

11. On-Shelf Availability and Shrinkage
Handheld Readers- Cloud connected
Automatic inventory systems
Video
Inventory Robots
Video
Overhead Real time Inventory Systems
Smart Shelves & Displays

12. A True Retail Omni-Channel Must be Digital at its Core
A robust digital platform connects the retailer with the right consumer at the right time in the right place.
Explore
Shop
Buy
Get
Use
Connected, personalized marketing results in additional customer store visits
Presence awareness and associate enablement tools provides a more personalized in-store experience
Smart shelves and interactive product displays offer rich product information and cross-selling opportunities
Counter-less and self-checkout options enable the customer to purchase anywhere in the store
Social strategies allow the customer to share purchases and reviews with the brand and their own network
© Copyright 2016 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

13. The digital journey requires an innovation agenda
The right priority and sequence of technologies to enable new business models
Now
Tomorrow
Future
Digital Consumer Business
IoT analytics in-store,
on the move, at home/work
Customer-Centric
Merchandising
Social analytics
Multichannel content management
Wearables analytics for personalized ”in the moment” needs prediction and marketing (shopper & consumer)
Broad scale 3D
Product printing
1. Direct-to-consumer relationship
Consumer Insights
Customer and
Social media presence
Consumer patterns analytics
Intelligent Virtual Store Design
Warehouse robotics
based automation
Real-time
Enterprise
5. Omni-channel marketing ROI
Multichannel Customer Analytics
Customer experience Omni Chanel
Market size & share analytics
Selected 3D
product printing
IT for IT and
Mature DevOps
Augmented Reality in Retail
Real-Time Store
Monitoring Platform
6. Demand-driven supply chain management
Retail Digital
Workplace
5. Rapid M & A
Shelf sensor based real-time
demand sensing and out of
stocks identification
7. Agile emerging markets
Operating model
Predictive, personalized “in moment” marketing in store, at home, on the move (SAP CAR)
Multichannel Location
Analysis
Advanced disaster
recovery capabilities
Retail Mobile Payments
Retail Digital Coupons
Advanced Analytics
With Self-Service Delivery
IoT Supply Chain Automation
RF-driven Warehouse Automation
of pick/pack/ship
Advanced Business
Process automation
In-Store Self-Service:
Customer-Facing Applications
Multichannel Merchandise
Planning
Multi-channel master
content management
7. Lean back-office operations
Omni Channel Shopper Engagement
Route-to-market innovation
10. Cybersecurity
business processes (HR, F&A, CRM)
Global shared services for key
Retail Mobile Shopping (Nonpayments)
(currency & profit optimization)
Global sourcing
sensing at SKU & store specific level
Daily POS based demand
2. Idea-to-product acceleration
Digital Boardroom (Fiori)
9. Safety and sustainability
Unified Price, Promotion
and Markdown Optimization
Mobile Digital Workplace
(Fiori)
Digital Operation
Platform
Fully digital processing
for process automation
Supply Chain Operations
Agile Corporate Operations
© Copyright 2016 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

14. One transformation: four connected plays
Secure Value Chain
Digital Consumer Experience
Protect brand and reputation. Secure consumer data and digital transactions.
Manage business risks & continuity. Shield against malicious assault and infiltration
Authenticate, record, protect transactions. Prevent frauds using block chain.
Secure content mgt. & compliance.
Reach and meet Omni-Consumer demands
Scale more quickly, modernize apps, Leverage resources.
Enhanced shopping experience- personalized.
Improve response times- anytime anywhere connectivity
Store of the Future
Retail Analytics
Consistent retail experience.
Deliver customer-centric, personalized shopping experience.
In Store mobility, device management, location aware services.
Anytime anywhere connectivity & collaboration.
Streamline flow, availability and reliability of data for actionable insights
Improve store operations with real time actionable insights.
Understand & Monetize retailer information
Grow and understand-Gain competitive advantage.
Confidential

15. HPE- Intelligent Retail
Connected, Personalized & Data Driven
We have the expertise to make it happen
We power the Intelligent Edge
We make Hybrid IT simple
Store of the Future
Digital Consumer Experience
Secure Value Chain
Retail Analytics
Secure consumer data and digital transactions.
Manage business risks & continuity.
Block chain for traceability
Secure digitized content mgt
Data Warehouse Augmentation
In Store Analytics- location tracking, surveillance
Customer Analytics.
Supply Chain Optimization
Omni-Channel Operations
Scale more quickly, modernize apps, Leverage resources.
Enhanced shopping experience
Improve response times- anytime anywhere connectivity
Seamless Connectivity & Secured networks.
In Store mobility, device management, location aware services.
personalized shopping experience
Partnership Ecosystem
Partnership Ecosystem
Strategic
Alliance & Proof points
Industry Proof Points
Customer
& Partner
Management
Executive Sponsorship
Account & Alliance Execs
Premium Marketing Programs
Chief Technologists
Inside Sales & Global Operations support
Account Planning, Innovation Agenda, Customer Experience programs (NPS)
Sell-to, Sell-through & Sell-with GTM motions

16. HPE accelerates Digital Innovation in Retail
Beacons, sensors and geo-positioning
Flexible consumption
Driven by agile DevOps
Mobile users, apps and devices
Ecosystem of innovation partners
Reliable performance & experience
Digital Supply Chain
Hybrid IT
Intelligent Edge
Mobile First
Your Apps & Data
Retail Analytics
Ubiquitous connectivity
Always workload optimized
Security & resilience built-in
Containerized, automated and orchestrated
Adaptive trust security
Built-in data analysis & contextually aware

17. Thank You