1. Donation form optimisation Glyn Thomas

2. AGENDA Credit/debit card validation Address validation Error alerts
Testing donation prompt amounts

3. Card validation What is card validation?
Checks to see if number entered matches card type chosen
Correct number of digits
Can alert supporter before they click ‘submit’ / ‘donate now’ button

4. Card validation Visa cards always start with a 4
American Express cards always start 34 / 35 / 36/ 37

5. Why bother? Reduced unsuccessful donations by 23%
Increased overall completions by 4%

6. What is card validation?
Payment type
What is card validation?

7. BLF Credit card validation Address validation Error alerts
Testing donation prompt amounts

8. jQuery credit card validator
Credit card validation
Address validation
Error alerts
Testing donation prompt amounts

9. Open source Credit card validation Address validation Error alerts
Testing donation prompt amounts

10. How it works Detects card type from the number entered
Card number length correct for card type
Luhn checksum valid – algorithm to check if number is valid (checks for mistyping by supporter)

11. How it works

12. How it works

13. Pros and cons Open source - free Regularly updated
Complex integration/installation – custom Javascript needs writing for your template

14. Creditcard.js Credit card validation Address validation Error alerts
Testing donation prompt amounts

15. Am Ex

16. Creditcard.js To use in Engaging Networks:
Remove the donation form fields from the page
Insert a copy block with code instead
Add a line of code to the template header or footer

17. How to set it up

18. How to set it up

19. Simple to implement Not open source – licence fee
Pros and cons
Simple to implement
Not open source – licence fee

20. What is card validation?
Paypal?
What is card validation?

21. Paypal?

22. http://jquerycreditcardvalidator.com/ https://creditcardjs.com/
Links

23. Address validation
Address Line 1 – run the address validation from this instead of postcode
For 90% of people, it’s quicker for them to fill in the donation form

24. Address validation

25. Address validation

26. Address validation

27. PCA predict Paste code in template header
Set up address validation automatically

28. Real-time error alerts Clear when no longer apply

29. Norwegian

30. Norwegian

31. Norwegian

32. Norwegian

33. BLF Credit card validation Address validation Error alerts
Testing donation prompt amounts

34. Up to 10% increase in completion rate
Error alerts
Up to 10% increase in completion rate

35. Error alerts

36. Error alerts

37. Testing different suggested donation amounts ShareAction

38. Donation amounts

39. Donation amounts £3, £5, £8, £12, £23 – three different donation forms
Default £8
Average donations £9.09, £8.04, £8.54

40. Tried default £12 Average donation £14.13
Donation amounts
Tried default £12
Average donation £14.13