1. Alberto Alessi Yr 11 Mock GCSE revision: lesson 3 Learning objectives:
Who is Alberto Alessi?
What has Alessi been recognised for?
What is Anthropomorphism?

2. Alberto
As the eldest son of Carlo Alessi, he represents the
third generation of the Alessi family, and officially
joined the company in 1970
“Alessi products are still considered as being handicraft items made with the aid of machines: by this I mean that, even though we rely on contemporary, industrial technology and processing
equipment, at depth our practice - the one I believe we ought to stick to, our inherent attitude is still rooted in a handicraft culture”.
Anthropomorphism: the representation of objects as having human form or traits

3. Be tempted by MARTI GUIXE’s world
The Link to the exam
Firework safety for children
Key words
For Alessi, the famous Catalan designer creates a collection
of fun and practical objects. Those poetic creations are to be
considered as communicating tools: baskets and clocks also
used as boards on which you can write your own messages!
Be tempted by MARTI GUIXE’s world
Anthropomorphism
Communicating
Fun

4. “Product / Situation Analysis”
Analyse the situation and the field that you are going into.
Who – What – Where – When – How - Why
Where?
Who?
What?
We remember this as
“Product / Situation Analysis”
How?
Why?

6. How does this link to Alessi and Anthropomorphism?