1. Destination Assessment
Chapter 3
Destination Assessment
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

6. Resources Family & friends Professional colleagues
Meeting Industry organizations
NTOs & CVBs
Destination marketers
Hotel Reps & Hotel Marketing Consortia
DMCs & PCOs
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

11. Destination Trade Shows
Organized by industry organizations and destination marketers
One-stop shopping for destinations and support services
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

16. Research National Tourist Board for a country
Convention & Visitor Bureau for city
Traditionally an impartial source
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

17. Research Hotel Chains Hotel Marketing Consortia
Domestic representatives can help with international locations either directly or with a referral
Hotel Marketing Consortia
Represent independent hotels & groups of hotels and also have domestic agents for international properties
Bias toward their properties
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

25. SELECTION CRITERIA FOR DMC / PCO
- Seek recommendations and testimonials
- Interview candidate DMCs/PCOs
- Ask for a comprehensive proposal
- Ensure that the candidate has an adequate staff, are professional and fluent in your language.
- Determine DMC staff allocation.
- Ascertain whether the candidate has good rapport with hotel and good contacts
- Assess the candidate's liability insurance and staff training in handling emergency situations.
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

29. Selection Criteria Destination Selection Facility Selection Hotel
Halls & Auditoriums
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

30. Technology Tools Computer-generated graphics Multi-media presentation
Interactive response systems
High-speed internet & Wi-Fi
Name badge with RFID
Web conferencing
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

31. Audiovisuals Abroad Shipping equipment vs. renting on-site
Variations in standards & electricity
Room obstructions & line of sight
Production Media
NTSC, PAL, SECAM
DVDs may be locked with a regional code
Language differences could be a problem
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved