1. Reach of News media & Social networking (4 wks)

2. In 4 weeks, news media reaches 16.6m Aged 14+
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.

3. News media adds 10% more reach to Social media
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.

4. News media gives incremental reach across targets
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.

5. News media only readers spend 23% more on Groceries
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.

6. Top 20% spenders where News media adds reach
News media only INDEXES higher than Social only
Social only INDEX matches News media only
Education Fees
Books
Vehicle Maintenance
Children's & Infants' Footwear & Clothing
Fuel
Women's Footwear & Clothing
Meals In Restaurants, Hotels, Clubs And Related
Recreational, Leisure & Sporting Equipment & Fees (Inc. Toys)
Child Care Services
Landline & Mobile Phone Charges
Dwelling Repairs & Maintenance
Garden & Hardware
Household Services
Cigarettes & Tobacco
Pet & Animals
Travel insurance
Fish & Seafood
Health & Medical
Footwear
Holiday & Airfares
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.

7. News media adds reach across Activities last month
News media only reach > Social only
News media only reach > Social only even across Social media strengths
Go to a Horse Racetrack / Race Meeting
Play a Poker Machine (18+)
Place a Bet at a Tab (18+)
Go to An Rsl, Sporting or Other Club
Buy a Lottery / Lotto Ticket or Scratchie
Go to a Casino (18+)
Place a Bet Online (18+)
Go to a Professional Sports Match / Event
Go to church or other place of worship
Go to Live Theatre Performance
Do Some Gardening
Go to The Ballet / Opera / Classical Performance
Work on a Car at Home
Go Shopping at a Hardware Store
Used Taxi
Go to An Art Exhibition, Gallery or Museum
Play a Musical Instrument
Go to a Rock / Pop / Jazz Music Concert or Performance
Go to a Nightclub
Do Yoga or Pilates
Go Shopping at a Music / DVD / Video Game Store
Used Bicycle
Buy Something Online
Used Tram
Sources: emmaTM, 12 months to December Readership based on last four weeks. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Digital Ratings Monthly, 11 months to December Visited based on last four weeks.