1. AVINYó

2. A Presentation by Seffy

3. Outline 1 Introduction 2 Market Analysis 3 Strategy and Implementation4
Web Plan Summary 5
References

4. Introduction 1

5. Introduction
Company Description a
Products b

6. Company Description

7. HOME:
“Can Fontanals”, Barcelona
RUN:
the Esteve Nadal family of Avinyonet del Penedès
Characteristic:
a winery following the oldest family traditions

8. Products

10. Market Analysis 2

11. Market Analysis Chinese Wine Market South China Wine Marketb
South China Wine Market
Key Challenges c

12. Chinese Wine Market

13. The prospect of Chinese wine market is attractive

14. Government Support
Government policy to conserve grain supplies
Wine sector enjoys a more favorable tax policy than the liquor sector
Red wine is now officially consumed in government banquets and
celebrations

15. Tariff
Starting in January 2005,
tariffs on imported bottled wines fell from 43% to 14%
as part of China’s WTO commitments.

16. Targeted Consumers
the wealthy younger generations in China’s cities,
the “badge” drink for China’ wealthiest elite.
about 600 million young Chinese exploring new types of alcoholic drinks

17. South China Wine Market

18. Guangdong
an annual increase of 14.5%
billion RMB,
ranking No.1 in China
surpass that of Taiwan, Hongkong and Singapore.
Takes up 1/9 of the total wine and spirits consumption in China
The largest wine-importing province in China
The most favorable market for international high-quality wines
3000wine wholesale enterprises and 150,000 wine retailers

19. Guangzhou —— Gateway to China
Takes up 50% of total wine sales volume of Guangdong
Geographical Position: Pear River Delta & Hong Kong & Macao
Annual growth rate of wine-importing volume: 45%
Special passion for international high-quality wines
Pioneer in wine import and introduction of foreign wine culture into
China

20. Guangzhou —— Gateway to China
Huge market demand of imported high quality wines from the active
night clubs and catering
Young generation’s growing awareness of contemporary and healthy
drinking trends
Strength in distributorship management and import and export service
An extensive and professionally managed sales network
A strategic hub for marketing wine and spirits in China

21. Guangzhou —— Gateway to China
More than 200 star hotels now
3000 high class restaurants
400 night clubs and various kinds of bars
more than 100 large-scale supermarkets and
1000 medium-side and small supermarkets
more than 2000 wine franchised stores
more than 100 international famous wine clubs and franchised stores
4 professional wholesaler

22. Challenges
Key Challenges for imported wines

23. Problems of distribution
The remaining
overwhelming
problem of
consumer education
Government
requirements
Problems of distribution
especially tap into
the on-premise sector
Strength of
domestic brands

24. Strategy and Implementation3

25. Strategy and Implementation
Event Marketing Strategy
Strategic Alliance Strategy
Product Diversification Strategy
Effective Distribution Strategy 1 2 3 4

26. Event Marketing Strategy
Wine Tasting Parties
2010 Asian Games
Christmas Parties
Event Marketing Strategy 1

27. Strategic Alliance Strategy2
AVINYó
？？？

28. Product Diversification Strategy3
Diversify products

29. Effective Distribution Strategy
Restaurant
Supermarket
Hotel
Wine shop
Effective Distribution Strategy 4

30. Web Plan Summary 4

31. Where is
AVINYó ？

35. Website Promotion

37. Can Fontanals está situado en el bello paraje de Avinyonet, tierras que formaban parte de la propiedad del Castillo de Avinyó, construido en el año 990. En 1156, Ramon Berenguer IV donó el monte de Avinyó a Berenguer de Avinyó, a cambio de reconstruir el castillo y edificar diversas casas en su entorno. Tras su muerte, toda la propiedad pasó a ser del Monasterio de Sant Cugat del Vallès.

38. What…?
I‘m confused.

39. English Version
Chinese Version
中文版

40. References 5

41. China Food Trade
VINEXPO ASIA-PACIFIC
AVINYO
ChangYu
Great Wall Wine
Dynasty
The wine Market of 1.4 billion populations in China

42. THANK YOU FOR LISTENING!!!

44. Produced by Seffy