1. An Introduction to Unit 4 Marketing Yourself 2017-18

2. Unit 4 CATs
Write a Personal Statement for a UCAS application OR for a specific job (include a plan)
Mock interview
Plan, deliver and review a group or individual presentation
Reflective response

3. Purpose of Unit 4
Relevant for securing future HE or job places
Promoting yourself is not easy – lets practice how
to do it
Improve your confidence – how many are confident in all situations?
Develop practical
lifelong skills

4. Purpose of session
Help students to prepare for successful applications and interviews
How? Provide advice and tools on ‘how to...’
Why? Ability to promote yourself is vital to success

5. HE stats
718,480
Number of applicants (2015)
532,300
Number who got places (2015)
Competition – Medicine, Dentistry, Veterinary Medicine, Nursing, Law, Teaching, Physiotherapy, Social Work...
What about those that didn't get places?

6. How to ensure your success
Academic grades? – not enough on there own
Relevant Work experience
Extra curricular activities - skills
Well written personal statement
A good interview performance and presentation skills

7. Skills and abilities with examples
Personal Statement
Market yourself
Reasons for
choosing
course
Understanding of
course/
subject
Areas of
academic
interest/
strength
Career aspirations
Employment,
work experience,
voluntary work
Skills and abilities with examples
Extra-curricular
DofE/
NCS
Other interests

8. Use the
Personal
statement guide at
UCAS.com

9. Don’t plagiarise. Not all examples are good!
Use the
Studential website to view example personal statements

10. Personal Statement – do’s
Make it relevant and concise – one statement fits all course choices
Make sure you have plenty of experiences to write about and provide examples
Consider style as well as content - structure and SPG
Always be honest and truthful, BUT
positive too

11. Personal Statement – don’ts
Repeat, waffle and be vague
Mention individual institutions by name
Leave it till the last minute!
Copy others work - UCAS Similarity Detection Service

12. Interviews Will determine whether you get the place or job or not
Some courses interview all candidates, others interview a selection
How can you make yourself memorable?

13. Interviews: the WOW factor
Preparation – research the course, institution or company
Provide evidence with specific examples
Confident – interviews are a performance!
Enthusiastic
Professional
Non-verbal communication
Ask questions

14. Presentations Keep it simple and relevant Stick to the time allocated
Plan, prepare and practice
Use presentation aids – PowerPoint, pictures, video clips
Remember to reflect on performance to improve

15. Use the PM web page as a research tool

16. Points to remember
Use the templates and other guidance in the Unit 4 booklet to help you, and online PM resources/web links
Remember to include a plan of your personal statement
Stick to the word counts requested
Include a copy of your presentation slides/handouts
Don’t copy and paste info from the web – plagiarism

17. Open Days Wednesday 21 June Thursday 22 June Saturday 16 September Saturday 21 October Wednesday 8 November Friday 1 December 9.30am – 3.00pm