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business opportunities
How to create business opportunities in the corporate space for stylists 1
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Patrick Chun 2
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Patrick Chun "ET" 3
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So you want corporate customers?!
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What is the biggest issue?
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You first need to know how they think!
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Measure?! 7
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Measure?! Throughput 8
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Measure?! Throughput ROI 9
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Measure?! Throughput ROI Profit 10
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Measure?! Price-Earning Ratio Throughput ROI Profit 11
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Why? Why? Measure?! Price-Earning Ratio Throughput ROI Profit 12
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wanted a standard 16
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wanted standards like:
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Wait a minute! 18
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all want standards like:
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But you can't measure style!
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Or can you?! 23
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Can't really 'measure' style!
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Your strategy: 25
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Don't play the corporate 'measurement' game!
Your strategy: Don't play the corporate 'measurement' game! 26
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But corporate 'awareness' game!
Your strategy: Don't play the corporate 'measurement' game! But corporate 'awareness' game! 27
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But corporate 'awareness' game!
Your strategy: Don't play the corporate 'measurement' game! But corporate 'awareness' game! Because they aren't aware they need you! 28
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In other words, Build awareness! 29
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But they don't even want to see a stylist
at their company! 30
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The disconnect: 31
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The disconnect: 32
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The disconnect: Words used 33
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The disconnect: Words used Market share 34
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The disconnect: Words used Market share Branding 35
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The disconnect: Words used Market share Branding Team-building 36
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The disconnect: Words used Market share Branding Team-building
Soft skills 37
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The disconnect: Words used Market share Color analysis Branding
Team-building Soft skills 38
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The disconnect: Words used Market share Color analysis Branding
Personality Team-building Soft skills 39
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The disconnect: Words used Market share Color analysis Branding
Personality Team-building Fashion Soft skills 40
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The disconnect: Words used Market share Color analysis Branding
Personality Team-building Fashion Soft skills Therapeutic 41
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How? 42
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How? Find a middle man! 43
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Think of corporate trainers
How? Think of corporate trainers 44
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Think of corporate trainers as an introduction for you!
How? Think of corporate trainers as an introduction for you! 45
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How? Corporate Trainer Corporate training 46
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Corporate training generates awareness
How? Corporate Trainer Corporate training generates awareness 47
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Corporate training generates awareness Some will want more!
How? Corporate Trainer Corporate training generates awareness Some will want more! 48
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Corporate training generates awareness Some will want more!
How? Personal Stylist Personal Stylist Personal Stylist Corporate Trainer Corporate training generates awareness Some will want more! 49
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Think of corporate training as your advertisement
How? Think of corporate training as your advertisement 50
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Think of corporate training as your advertisement ...to generate
How? Think of corporate training as your advertisement ...to generate awareness 51
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How do you get more companies to be interested in corporate training?
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standardized measurement!
Remember? They love standardized measurement! 53
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That's where we come in... 54
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● allows a global standard
That's where we come in... ● allows a global standard 55
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● allows a global standard
That's where we come in... ● allows a global standard 56
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● allows a global standard
That's where we come in... ● allows a global standard So there are more corporate training! 57
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● allows a global standard
That's where we come in... ● allows a global standard So there are more corporate training! ...and you have more advertisement! 58
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Success stories... 59
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Josephine Lui Apailuck Tantrabandit Thailand 60
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Philippines ...building franchise based on IITTI Carolina Tan 61
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How it looks in action? 62
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When companies pay attention...
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The Future 66
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What is your first step? 67
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1.) Corporate for me? Or not?
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1.) Corporate for me? Or not? 2.) Partner with a Corporate Trainer
If not, 2.) Partner with a Corporate Trainer 69
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1.) Corporate for me? Or not?
If not, 2.) Partner with a Corporate Trainer If so, 2.) Build your own brand of "IITTI Training Program" 70
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Patrick Chun <pchun@IITTI.org>
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