1. ANALYSIS OF THE 1st presidential DEBATE USING SAS® TEXT ANALYTICs
ANDRĖ de Waal, SAS GLOBAL EDUCATION PROGRAM

2. Enterprise Miner diagram Importing 1th Presidential Debate script
agenda
5th GOP DEBATE
Background
Enterprise Miner diagram
Importing 1th Presidential Debate script
Text Analysis
Building a decision tree predicting what each candidate said
Accuracy?
Is Donald Trump really an outlier?
Sentiment Analysis

3. BACKGROUND
SCRIPT
LESTER HOLT: Good evening from Hofstra University in Hempstead, New York. I'm Lester Holt, anchor of "NBC Nightly News." I want to welcome you to the first presidential debate. … Beginning with you, Secretary Clinton, why are you a better choice than your opponent to create the kinds of jobs that will put more money into the pockets of American works? CLINTON: Well, thank you, Lester, and thanks to Hofstra for hosting us. The central question in this election is really what kind of country we want to be and what kind of future we'll build together.

4. ENTERPRISE MINER
DIAGRAM

5. ENTERPRISE MINER
DATA SET

6. ENTERPRISE MINER
TERMS

7. ENTERPRISE MINER
FILTER VIEWER

8. ENTERPRISE MINER
CONCEPT LINK

9. ENTERPRISE MINER
TEXT CLUSTERS

10. ENTERPRISE MINER
TEXT TOPICS

11. ENTERPRISE MINER
DECISION TREE

12. ENTERPRISE MINER
PURE NODES

13. ENTERPRISE MINER
FIT STATISTICS

14. ENTERPRISE MINER
CLASSIFICATION CHART

15. VISUal ANALYTICS
SENTIMENT ANALYSIS

16. Copyright © 2012, SAS Institute Inc. All rights reserved.
Copyright © 2012, SAS Institute Inc. All rights reserved.