1. PERSUASIVE TECHNIQUES IN ADVERTISING

2. SYMBOL
What does this symbolize?

3. HYPERBOLE
What is being exaggerated in this advertisement?

4. FEAR
What is this ad insinuating?

5. HUMOR
Funny!

6. THE BIG LIE What you get. What the ad shows.
What you see is not necessarily what you get!

7. TESTIMONIALS
Does she really use this? How long? Was she paid to be in this advertisement?

8. REPETITION
TITION+-+One+of+Ten+Elements+of+Great+Advertising+Jingles

9. NAME CALLING

10. FLATTERY

11. BRIBERY
Do you really need two?

12. BANDWAGON
99 BILLION! I need to get in on that. It must be good. I need to see what all the fuss is about, especially if everyone else is doing it?
Dude! You NEVER ate at McDonalds?

13. WARM AND FUZZY
1-2-3
AWE!!!!

14. BEAUTIFUL PEOPLE
I am going to go and get this so I can look just like her. Who cares if she has been air brushed to pieces and doesn’t really look like this.

15. PLAIN FOLKS
Is this reality?

16. REALLY? Who cleans the house dressed like this?
…or is this reality?

17. SCIENTIFIC EVIDENCE Tiny print Reliable source? Real study?
Are you a sucker?