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Video Packages 9k 45k 12k 60k 18k 75k 24k 120k 30k
EVENT RECAPS/SIZZLES • Event Coverage with non-Influencer Host. 1video. Snackable and Promos possible. UNSCRIPTED INTERVIEWS: The Beat • Basic 2 Camera Interview with light, unbranded B-Roll (In Talent’s Home, Office) • 1 Video. Snackable and Promo possible IN-STUDIO, NO GRAPHICS: Most Craved, TB’s We Tried It • In-Studio Round Table with Multiple In-House Editors, 1-3 videos. • In-Studio How-Tos, Product Demos/Review, Tips. Multiple Videos Possible. IN-STUDIO W. GRAPHICS: The Brief, Quick Bytes, Quick Tech • In-Studio Snackable videos, product reviews, tips, tricks. • :30 shot in a day. HOSTED EVENT COVERAGE/INTERVIEW: PAX, E3, The Heart Truth • Single event coverage with Influencer Host. 1-3 Videos. ON-LOCATION: Enlightened Outdoorsman, Knorr Kitchen • On-Location How-To/Demo videos (Makeup, Style, Fishing) • On-Location full cooking demo • On-Location interview with Brand Messaging/Placement All 2-3 videos LIGHTLY SCRIPTED: Mott’s, Hasbro Fur Real Friends • Q&A. On-Location interviews and b-roll with Brand Integration. 2-4 Videos. FULLY SCRIPTED: IKEA, Hasbro Game Night. MiO, Supermom • Fully Scripted Production. Single-Location, Multiple actors. 2-4 Videos. THE INSPIRED PACKAGE • 3 Influencer Videos. 3 Day back to back shoot. 3 Talents Multiple locations per shoot (2-5). Director, Cinematography. 120k 60k 45k 75k 9k 12k 18k 24k 30k *All prices include 20% cost to client upcharge
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Additional Info. This Information Pertains To All Video Tiers
Please continue to scope all custom video through JIRA in pre-sales. “If it’s not in JIRA, it doesn’t exist.” Refer to the Custom Video Production Policies document for further info and costs regarding Licensing and Ownership. A Non-Cancellable Addendum signed and approved by legal is required before beginning work on any custom video campaign. Per legal, video production receives talent releases from all individuals featured on camera. Per legal, influencer talent are required to abide by all FTC Guides Concerning the Use of Endorsement and Testimonials in Advertising. Celeb/Influencer talent can be added on to every tier, however this must be scoped through the video team/pre-sales for feasibility and costs in pre-sales stage. Celeb/influencer digital rights to be determined upon talent/agency negotiations during post-sales. Minimum rights are for the duration of the campaign flight on the requested distribution channels. Video distribution add-on: 500k video view guarantee = $20,500 Production time = time between non-cancelable receipt to delivery of final edit for “go-live” Production times are subject to change and are dependent upon timely client feedback, crew, and talent availability Additional Evolve video examples can be found here:
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Tier 1: Basic Xx (xx + 20%) Sample Treatments Details:
• 1 video up to 5 minutes in length • I shoot day in Los Angeles • No host, no audio • 1 static camera • Post-production • Video graphics • Product Integration: • Coverage of a brand’s activation (if applicable) • TB • Production time: Minimum 6 weeks from non-cancelable, 8 weeks with client feedback Price to increase with additional factors such as additional/last-minute travel, number of videos, multiple shoot days, etc. • 360 Coverage of an event • 360 Room environment • 360 Outdoor experience • 360 Animal adoption event • 360 view of outdoor landscape
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Tier 1: Basic Examples Seen Bad Suns Heart Truth
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Tier 2: Plus Xx (xx + 20%) Sample Treatments Details:
• 1 video up to 5 minutes in length • I shoot day in Los Angeles • 1 host • Talent: not included • Basic audio (mono/stereo) • Hair/Makeup • Location: talent’s home/office • 1 camera with minimal movement • Post-production • Basic Video graphics • Product Integration: • Bumpers that say “Presented by ___” • Production time: Minimum 6 weeks from non-cancelable, 8 weeks with client feedback Price to increase with additional factors such as additional/last-minute travel influencer travel, number of videos, multiple shoot days, etc. • A host gives a 360 tour of their home • A host gives a 360 tour of their city • A host gives a 360 tour of an outdoor landscape
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Tier 2: Plus Examples Jay Leno Peak 3LAU
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Tier 3: Narrative Xx (xx + 20%) Sample Treatments Details:
• 1 video up to 5 minutes in length • 1 shoot day • Talent: Unknown, non-union actors, and/or in-house editors • Location: Dependent upon concept • Scriptwriting • Director • 1 cameras (static and/or moving) • 1 camera operators • A 360 house of horrors experience • A 360 chase scene • Production design/props • Post-production • Basic Video graphics • Hair/makeup • Wardrobe • Product integration: • Within the video content (spoken or visually), and/or • Bumpers that say “Presented by ___” • Production time: Minimum 8-12 weeks from non cancelable Price to increase with additional factors such as type/number of talent, number of videos, concept etc.
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Tier 3: Narrative Examples School of Rock Hasbro Capri Sun
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Licensing and Ownership
Licensing/ Ownership Must Be Discussed In Pre-Sales No additional charge to client to place video on their owned and operated properties for the duration of the campaign, plus 1 year. Evolve retains ownership. An additional charge equal to 25% of Cost to Client is required for licensing of the video on a limited list of third party sites for the duration of the campaign, plus 1 year. Evolve retains ownership. An additional charge equal to 50% of Cost to Client is required to grant the client full ownership of the edited videos (not raw footage) in perpetuity. Evolve must retain a license for at-will promotional and marketing use. All licenses are for Online Distribution Only. Talent fees incrementally increase with licensing and rights to client. Licensing and ownership costs should be represented in hard costs, not percentages, to client. Any deviations from this must be approved by Geoff Schiller and Mike Dodge in Pre-Sales stage. We will not offer ownership of any of our franchises: Mom Squad, Inspired, The Brief, Quick Bytes, Nosh Pit, etc. Please reach out to Danielle Figi, Stacie Moore, or Manuel Donayre with any questions. 9
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