1. AUTO CASE STUDY

2. CTR: 0.08%
EVOLVE MEDIA /
overview
114M
3.8B
Evolve media
UNIQUE VISITORS
PAGE VIEWS
Evolve Media and its breadth of unique properties reach every type of car owner, from the soccer mom to the outdoorsman. Our users are who YOU want talking about YOUR brand.
KEY CAMPAIGNS
Chrysler Total Recall – FIAT 500 Abarth – Chevy Sonic – Subaru BRZ

3. RAM LIFESTYLE Q3 +120K 11.71% 5.92% 74x 10x IR: 1.7% CTR: 0.08%
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
RAM LIFESTYLE Q3
BRANDED CANVAS
+120K
VIDEO VIEWS
11.71%
INTERACTION RATE
74x
5.92%
CLICK-THROUGH
RATE
10x
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

4. RAM LIFESTYLE Q3 60.22% 3.08% 39x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
RAM LIFESTYLE Q3
CUSTOM VIDEO OVERLAY – AUTO EXPAND
60.22%
INTERACTION RATE
3.08%
CLICK-THROUGH
RATE
39x
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

5. DODGE DART +1.66M 68% 6.45% 80x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
DODGE DART
ANCHORCAST - AUTO EXPAND
+1.66M
IMPRESSIONS
68%
INTERACTION RATE
80x
6.45%
CLICK-THROUGH
RATE
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

6. DODGE DART +2.6M 1.35M +50% PRE-ROLL IMPRESSIONS VIDEO COMPLETE PLAYS
EVOLVE MEDIA /
METRICS
DODGE DART
PRE-ROLL
+2.6M
IMPRESSIONS
1.35M
VIDEO COMPLETE PLAYS
+50%
COMPLETION
RATE
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

7. CHRYSLER 5.1M 1.57% 53.25% 20x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
CHRYSLER
TOTAL RECALL PRE-ROLL
5.1M
IMPRESSIONS
1.57%
CLICK-THROUGH
RATE
20x
53.25%
VIDEO
COMPLETION RATE
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

8. SUBARU BRZ 15x 13x +680K 1.17% 4.5M 1.04% IR: 1.7% CTR: 0.08%
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
SUBARU BRZ
SCALABLE RESKINS AND PRE-ROLL
SCALABLE RESKINS
PRE-ROLL
+680K
IMPRESSIONS
1.17%
CLICK-THROUGH RATE
4.5M
IMPRESSIONS
1.04%
CLICK-THROUGH RATE
15x
13x
RESKINS
PRE-ROLL
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

9. LEXUS CT +75K +200K +100K 14 DAY FLIGHT CUSTOM HUB UNIQUE VISITORS
EVOLVE MEDIA /
METRICS
LEXUS CT
CUSTOM HUB
+75K
UNIQUE VISITORS
+200K
PAGE VIEWS
+100K
VIDEO PLAYS
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

10. CHEVY SONIC +720K 3.59% 0.87% 11x 111% IR: 1.7% CTR: 0.08%
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
CHEVY SONIC
OVERLAY
+720K
IMPRESSIONS
3.59%
INTERACTION RATE
11x
0.87%
CLICK-THROUGH
RATE
111%
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

11. CHEVY SONIC +1.5M 1.19% 62% 15x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA /
METRICS
INDUSTRY AVERAGE
CHEVY SONIC
PRE-ROLL
+1.5M
IMPRESSIONS
1.19%
CLICK-THROUGH
RATE
15x
62%
VIDEO
COMPLETION RATE
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

12. FIAT 500 ABARTH 18M 0.28% CREATIVE BANNERS IMPRESSIONS
EVOLVE MEDIA /
METRICS
FIAT 500 ABARTH
0.28%
CLICK-THROUGH RATE
CREATIVE BANNERS
*Source: eMarketer 2012, Rich Media Averages by Industry, Auto

13. EVOLVE MEDIA /
METRICS
KEY TAKEAWAYS
The Ram Lifestyle Q3 branded canvas had a CTR 74 times higher than the industry average.
The CTR for the Dodge Dart anchorcast was 80 times the industry CTR average, impressive performance.
The Dodge Dart Pre-Roll had a 50% video completion rate with more than 1.5 million impressions.
The Chrysler Total Recall Pre-Roll CTR was 20 times higher than the industry average and garnered over 5.1 million impressions.
Chrysler Total Recall Pre-Roll also had an impressive 53% video completion rate.

14. EVOLVE MEDIA /
METRICS
KEY TAKEAWAYS
The Subaru Reskins had a CTR 15 times higher than the industry average.
The Subaru Pre-Roll also performed well, with a CTR more than13 times higher than the industry average.
The Lexus CT custom hub had more than 100,000 video plays in a 14 day flight.
The CTR for the Chevy Sonic Overlay was 11 times the industry CTR average .
The Chevy Sonic Overlay also had a great performing interaction rate that exceeded the industry average by 111%

15. EVOLVE MEDIA /
METRICS
KEY TAKEAWAYS
Chevy Sonic Pre-Roll pre-roll had a 62% video completion rate with almost 1 million impressions
Offering reach with scale, Evolve helped Fiat 500 Abarth creative units reach over 18 million users.