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AUTO CASE STUDY.

Published byPatrick Riley Modified over 6 years ago

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Presentation on theme: "AUTO CASE STUDY."— Presentation transcript:

1 AUTO CASE STUDY

2 CTR: 0.08% EVOLVE MEDIA / overview 119M 3.7B Evolve media UNIQUE VISITORS PAGE VIEWS Evolve Media and its breadth of unique properties reach every type of car owner, from the soccer mom to the outdoorsman. Our users are who YOU want talking about YOUR brand.

3 RAM LIFESTYLE +3K 35K 5.71% 235% IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE RAM LIFESTYLE CUSTOM SHOOTER GAME OVERLAY +3K SOCIAL MEDIA SHARES 35K GAME PLAYS 5.71% INTERACTION RATE 235% DEMO LINK *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

4 SUBARU BRZ 15x +680K 1.17% 4.5M 1.04% IR: 1.7% CTR: 0.08%
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE SUBARU BRZ SCALABLE RESKINS AND PRE-ROLL SCALABLE RESKINS PRE-ROLL +680K IMPRESSIONS 1.17% CLICK-THROUGH RATE 4.5M IMPRESSIONS 1.04% CLICK-THROUGH RATE 15x RESKINS *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

5 FORD ESCAPE CUSTOM EDITORIAL & FEATURED VIDEO
EVOLVE MEDIA / Custom creative FORD ESCAPE CUSTOM EDITORIAL & FEATURED VIDEO Custom editorial from one of our top momtastic’s editors Featured video within the article Built in social component for easy sharing Link to article present on momtastic’s HP DEMO LINK

6 LEXUS CT +75K +200K +100K 14 DAY FLIGHT CUSTOM HUB UNIQUE VISITORS
EVOLVE MEDIA / METRICS LEXUS CT CUSTOM HUB +75K UNIQUE VISITORS +200K PAGE VIEWS +100K VIDEO PLAYS DEMO LINK *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

7 Scion fr-s TOUR ACROSS THE INTERNET
EVOLVE MEDIA / Custom creative Scion fr-s TOUR ACROSS THE INTERNET Custom destination that puts users inside the Scion FR-S Featured video within the integration Complete social media compatibility Exclusive placement on the CraveOnline Navigation bar DEMO LINK

8 DODGE DART +1.66M 68% 6.45% 80x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE DODGE DART ANCHORCAST - AUTO EXPAND +1.66M IMPRESSIONS 68% INTERACTION RATE 6.45% CLICK-THROUGH RATE 80x DEMO LINK *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

9 DODGE DART +2.6M 1.35M +50% PRE-ROLL IMPRESSIONS VIDEO COMPLETE PLAYS
EVOLVE MEDIA / METRICS DODGE DART PRE-ROLL +2.6M IMPRESSIONS 1.35M VIDEO COMPLETE PLAYS +50% COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

10 CHRYSLER 5.1M 1.57% 73.2% TOTAL RECALL PRE-ROLL IMPRESSIONS
EVOLVE MEDIA / METRICS CHRYSLER TOTAL RECALL PRE-ROLL 5.1M IMPRESSIONS 1.57% CLICK-THROUGH RATE 73.2% VIDEO COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

11 RAM LIFESTYLE +120K 11.71% 5.92% 74x 10x IR: 1.7% CTR: 0.08%
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE RAM LIFESTYLE BRANDED CANVAS +120K VIDEO VIEWS 11.71% INTERACTION RATE 74x 5.92% CLICK-THROUGH RATE 10x *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

12 RAM LIFESTYLE 60.22% 3.08% 39x IR: 1.7% CTR: 0.08% INDUSTRY AVERAGE
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE RAM LIFESTYLE CUSTOM VIDEO OVERLAY – AUTO EXPAND 60.22% INTERACTION RATE 3.08% CLICK-THROUGH RATE 39x DEMO LINK *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

13 CHEVY SONIC +720K 3.59% 0.87% 11x 111% IR: 1.7% CTR: 0.08%
EVOLVE MEDIA / METRICS INDUSTRY AVERAGE CHEVY SONIC VIDEO OVERLAY +720K IMPRESSIONS 3.59% INTERACTION RATE 11x DEMO LINK 0.87% CLICK-THROUGH RATE 111% *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

14 CHEVY SONIC +1.5M 1.19% 62% PRE-ROLL IMPRESSIONS CLICK-THROUGH RATE
EVOLVE MEDIA / METRICS CHEVY SONIC PRE-ROLL +1.5M IMPRESSIONS 1.19% CLICK-THROUGH RATE 62% VIDEO COMPLETION RATE *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

15 FIAT 500 ABARTH 18M CREATIVE BANNERS IMPRESSIONS EVOLVE MEDIA /
METRICS FIAT 500 ABARTH 18M IMPRESSIONS CREATIVE BANNERS *Source: eMarketer 2012, Rich Media Averages by Industry, Auto

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