1. Volvo 2016 accolades opportunities
January 21, 2016

2. vehicle shopping brand on Google year after year2
For nearly 90 years, KBB.com has been The Trusted Resource® for pricing and valuation information
Harris Poll’s
Online Auto Shopping
BRAND OF THE YEAR
for 4 consecutive years1!
MOST SEARCHED
vehicle shopping brand on Google year after year2
1: KBB.com received the highest numerical Equity Score among Online Auto Shopping brands included in the 2014 Harris Poll EquiTrend® Study. Please go to for further details.
2: Google Insights. Annual Search Terms for Vehicle Shopping (2015 YTD is Jan-Apr). Note: spellings are auto-crrected effective 2012.

3. KBB.com receives top-tier media coverage every month
ALWAYS IN THE NEWS
EXPERT ANALYSIS AND COMMENTARY FROM OUR TOP INDUSTRY EXPERTS

4. KBB.com leads the pack in media coverage
Amongst major competitors, KBB.com had the most press coverage and the highest reach
Source: Porter Novelli Q PR Competitor Share of Coverage  

5. KBB.com serves valuable content for the “typical” car buyer
Awards
Latest
News
Buyer’s Guides
Editor’s Pages
10 Best Lists
New Vehicle Reviews
KBB Editorial Content provides every bit of info necessary to make an intelligent car-purchase decision
Source: KBB.com Editorial

6. KBB.com produces full Expert Reviews every year, covering nearly every car, truck, SUV and van
304
Full New Car Reviews
Source: KBB.com Editorial

7. KBB.com influences the full car-buying spectrum
Awards and “Top 10 Lists” generated by Kelley Blue Book are held in high regard
KBB.com Editor-created
Top 10 Lists
Among the most quoted and most used accolades in the industry
KBB.com AWARDS
Among the industry’s most quoted and valued awards
KBB.com’s reputation for trustworthiness and impartiality are two key reasons that our awards are acclaimed across the industry

8. Expert Reviews generate the most significant lift in new automobile purchase consideration
Source: “The Role of Content in the Consumer Decision Making Process.” March Nielsen.

9. Knowledge seekers are engaged
80%
of visitors to KBB.com editorial content pages viewed more vehicle details onsite.1
Our Content Types
1: Q KBB.com Omniture SiteCatalyst Most Popular Section
Kelley Blue Book. © 2014 Kelley Blue Book Co., Inc. All Rights Reserved.

10. Introducing KBB.com’s newest annual award…

11. Take ownership of the honors that Volvo has earned
Make luxury shoppers aware of Volvo’s wins and surround awards content
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. BEST TECH TOUT MREC
Use Volvo’s big win to draw luxury shoppers to the brand
Custom MREC announcing Volvo Sensus’ win with prominent KBB.com branding
Flexible targeting across KBB.com
Leverage KBB.com look and feel to add credibility to the message
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. BEST TECH TOUT MREC – Additional Accolades Option
Broaden the touts to include other awards the XC90 has won
Call-out for North American Truck of the Year award available
North American Truck of the Year award content can be added to subsequent panels using Volvo-supplied assets
Mocks are concept only. Actual design and layout of product is subject to change upon production.

14. AWARDS ARTICLE SPONSORSHIPS
Close the loop for shoppers learning about Volvo’s wins
100% SOV of Leaderboard and top MREC for the KBB.com Best Auto Tech Awards and North American Car/Truck of the Year articles
Sponsorship opportunities offered exclusively to Volvo
Allow Volvo to capture attention surrounding relevant editorial content
Mocks are concept only. Actual design and layout of product is subject to change upon production.

15. Thank you!