1. WHAT IS
Whole Life
Insurance?

2. What It Protects Against
Financial loss to beneficiaries due to the death of the insured.

3. How It Works
The oldest of permanent insurance products available today, whole life guarantees the death benefit will be paid as long as the premium is paid each year. The premium generally remains constant and is set high enough at time of purchase that builds cash values in early years to help pay for the higher insurance costs later in life.

4. How It Works
Dividends Participating whole life policies also offer upside potential. A participating policy allows owners to receive portions of the insurer’s surplus each year in what is called a policy dividend. Owners may take the dividend in cash or reinvest it in the policy. Reinvesting can create larger dividends in ensuing years and raises the death benefit.

5. Who Needs It
Those who need guaranteed coverage for life, either to protect a beneficiary or to help pay for estate taxes or other costs incurred at death. Also, those who want their life insurance costs to remain predicable and affordable throughout life.

6. When To Buy It
Permanent insurance is best purchased early in life, when annual premiums are lower. Older buyers may find it highly effective for estate planning.

7. How You Pay For It
Premiums that are the same every year.

8. Cash value paid to owner Policyholder pays premiumor
Part of premium goes into cash value
Part of premium pays insurance costs
Death benefit paid to heirs

9. WHAT IS
Whole Life
Insurance?