1. - Consumer Streaming Options -
Technology Panel Discussion
- Consumer Streaming Options -

2. Consumer Streaming Options
TYPES Example
Live TV Sling TV
Curated Netflix
Studio CBS All Access
Standalone Subscription HBO Now
User Library Vudu
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3. Consumer Streaming Options
Live TV Streamers
Subscription service with a lineup modeled after traditional TV
Typically comprised of skinny bundles plus packs or more traditional cable tiers
Providers include Sling TV, DirecTV Now, Playstation Vue, Hulu with Live TV, fuboTV Premier, and YouTube TV
In the Des Moines DMA, Hulu TV and Playstion Vue have the local CBS available, all other feeds are national.
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4. Consumer Streaming Options
Live TV Streamers Differentiators
Sling TV now has regional sports available.
DirecTV Now bundles HBO with some wireless plans.
YouTube TV is available in about half of U.S. homes. Videos are capped at 30 frames per second, even though YouTube supports 60fps. Doesn’t charge extra for DVR with no storage limits. Recordings expire after 9 months and sometimes have ads. (Playstation Vue DVR recordings expire after 28 days.)
fuboTV Premier was started mainly as a sports service, but has transitioned to a full-fledged service, although it lacks ESPN
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5. Consumer Streaming Options
Curated Streamers
The “original” streaming TV format
Typically comprised of original content plus content from multiple studios
Providers include Netflix, Amazon Video, Crackle, Watch
As studios launch streaming options, will the curators become solely original content?
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6. Consumer Streaming Options
Curated Streamers Differentiators
Netflix dominates in this type with their original content and studio content surpassing all other players.
Amazon Video has made large gains in their original content. Available for free with Prime Membership.
Crackle from Sony is a free ad-supported service that is definitely not in the same league as Netflix and Amazon.
Watch could be a big player with Facebook delivering video to so many users. They’ve also launched Show Pages as a second-screen option.
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7. Consumer Streaming Options
Studio Streamers
An “owned and operated” streaming service from a particular channel (studio) that has some content not available on the cable channel.
The industry has typically been skeptical of these endeavors from channels that aren’t already a niche player, such as HBO.
Providers include SeeSo from NBCU, CBS All Access
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8. Consumer Streaming Options
Studio Streamers Differentiators
SeeSo announced they’re shutting down at the end of 2017.
CBS All Access is taking a flagship franchise, Star Trek, and making the new series ST:Discovery available exclusively via streaming after the premier on broadcast TV on Sept 24, 2017.
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9. Consumer Streaming Options
Standalone Subscription Streamers
Basic formula is to take all content that has been and is available on the cable channel and stream it
Providers include HBO Now, Showtime Anytime, and The Starz App
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10. Consumer Streaming Options
Standalone Subscription Streamers Differentiators
HBO Now is included free with some AT&T Wireless plans and only $5 on DirecTV Now
Showtime is discounted $2 on Hulu
Starz is $9 whether you buy direct or add it on to another service.
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11. Consumer Streaming Options
User Library Streamers
User’s purchased content available via streaming, both from a digital copy of purchased hard media or from direct purchase without hard media
Providers include Vudu and Flixster
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12. Consumer Streaming Options
User Library Streamers Differentiators
Tied to the user’s Ultraviolet account, which is their Digital Rights Locker
Vudu also has a library of free to watch ad-supported programming (similar format to Crackle)
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13. Complementary vs Competitive
Which of these services are complementary?
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14. Complementary vs Competitive
Which of these services are complementary?
Which of these services are competitive?
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15. Complementary vs Competitive
Which of these services are complementary?
Which of these services are competitive?
If a customer gets DirecTV Now instead of your TV subscription service, but keeps your broadband, is it still competitive?
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16. Complementary vs Competitive
Which of these services are complementary?
Which of these services are competitive?
If a customer gets DirecTV Now instead of your TV subscription service, but keeps your broadband, is it still competitive?
Is your TV subscription service profitable? If not, is it actually a benefit to promote a competitive TV service if you can keep the broadband?
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