1. Our Business Opportunity
April 23, 2015

2. Agenda Our Ideal Candidate Who We Are and What We Do
How We Train and Support Our Franchisees
Sales & Marketing Support
Q & A

3. Our Ideal Candidate Entrepreneurial Drive to build up own business
People and Relationship Skills – particularly at mid senior management level
Appropriate Background Experience in business development and/or client services
Willingness to follow a proven business system
Willingness to be a part of a network of executive management professionals

4. A Global Professional Services Consultancy
Today we are present in over 25 countries, with nearly 650 active franchisees.
In the United States, we have 155+ active franchisees.

5. ERA USA Marketing Areas

6. Our Founder and Chairman

7. Value Proposition (For Clients)
Short explanation:
We help companies unlock extra cash flow in their business by leveraging the “insider knowledge” that we have across multiple cost categories.
We bring expertise that is impractical for companies to have internally
Large corporations have buying power, but the rest of the market doesn’t have these advantages
Many companies can only justify dedicated resources to review business critical expense areas.
What do they do with other expense areas?
Generic purchasing practices
Compare a few bids, negotiate, go with the cheapest option
Set and forget
Only invest time to understand an industry when the contract renews
ERA’s experience in our 20 years of doing business has shown that even after going through a tendering process, many companies are still leaving a significant amount of money on the table.

8. Our Target Market: $250M and below
Our business model is designed to focus on less than $250M businesses, where our goal is to work with key decision makers such as Owners, CEOs, VPs of Finance or VPs of Operations.
This represents the area with the most opportunity and the least path of resistance to implementation.

9. Our Focus
Cost areas that companies do not have the time or expertise to review.
Our consultants cover 40+ expense areas:

10. Our Service Delivery Our Proven Methodology Analysis Options Implement
Monitoring
3 - 4 weeks
per category
Data collection
Data analysis
Stakeholder engagement
Establish benchmarks
3 - 4 weeks
per category
Confirm service levels and purchasing profile
Request for Proposal process with nominated suppliers
Provide supply recommendations
3 - 4 weeks
per category
Supplier selection
Implementation management
Savings confirmation
24+ months
Ongoing monitoring and reporting service
Savings verification
Supplier management
Monitor leakage and price creep
Baseline Report
Recommendations Report
Implementation
Post-Implementation Monitoring

11. This is a great business!
Vast market – every organization needs to reduce costs
Win/Win business model
Can build excellent, long term relationships with clients and peers
Can operate own business AND be part of a global network
Minimal operating costs;
Work from home, operate regionally, and no inventory

12. Key Roles of our Franchisees
Business Development
Background in sales and business development
Communication and relationship management skills to be a Trusted Business Advisor
Client Management/Project Delivery
Analytical and project management skills
Good with numbers and analytical tools
Cost Category Specialists
Background in specific categories
All of the above

13. Joint Project Partnering / Team Work
Synergies
Each Franchisee can focus on his/her strengths
Most Projects are delivered in partnering with other consultants in the network
Global Reach
A local consultant can service a client across the US and expand globally

14. Professional Benefits
Investment Benefits
Lifestyle
Benefits
Business to business client model
Prospective clients from any industry
Use past/current skill sets and contacts
Operate own professional consultancy
Build your own practice within a practice
Be part of a global network of professionals
Low investment
10 year license
No inventory
No employees required
No retail sales
Home office based business (or a small office if preferred)
Control of professional life
Regional focus (little or no overnight travel required)
Operate during normal business hours
Work-life balance potential
Work with high-level professionals (clients and consultants)
Personally satisfying business value to clients

15. Performance Development
Foundational Training
Annual Business Planning framework
Coaching & Mentoring
Ongoing Development
Sales training, customized to ERA’s target market
Website video modules
Weekly coaching calls
Periodic in-person training
Professional Development Programs
Personality Selling
Professional Negotiation
Presenting
Conflict Resolution

16. Sales & Marketing

17. Digital Marketing Email Blasts with varying subject materials
LinkedIn Updates
Twitter Postings
Monthly Newsletters with two longer format articles
Coming soon: Blog capabilities to website

18. Marketing Collateral Case Studies Corporate Brochure Flyers
PowerPoints
White Papers
Custom Pieces

19. Website Currently in revision Influence and capture visitors
Attract visitors enough to opt-in to receiving regular content from ERA
Repository of content

20. Print on Demand Business Cards Flyers Postcards Tri-fold Brochures
Corporate Brochures
Notepads
Letterhead & Envelopes
Report Covers
Presentation Folders

21. Internal Marketing Network webinars Knowledge Management System
Internal newsletter
Regional meetings
National Conference
International Conferences

22. What Makes ERA and our Franchisees Successful
Low Barrier to Entrance
Crystal Clear Focus
Reducing general expenses, that’s all we do!
Marketable Expertise
Benchmarking and market information.
Proven Methodology
Thorough and results driven processes based over 20 years of global experience and over 18,000 successful projects.
U.S. and Global Presence
Nearly 650 in more than 25 countries across 6 continents and Consultants in the US, who are able to meet and often exceed client expectations in most every engagement.

23. Financial Considerations
Franchise License Fee:
$59,900
10 year license
Monthly Minimum Management Services Fee
15% Royalty or whichever is greater
Tiered for the first 2 years, CPI thereafter
Marketing Fee:
3.00%
Handled with the advice of an elected ERA Marketing Advisory Council