1. IBM SOA Executive Summit
Jim Koerner,
Vice President, IBM Software Group,
Central & Eastern Europe, Middle East, Austria & Switzerland
Welcome of audience

2. Your moderator for today:
Budapest, June 7th
Your moderator for today:
Roger Mueller, SOA Executive,
Central & Eastern Europe, Middle East, Austria & Switzerland.
IBM Executive SOA Summits are taking place all over the world: Paris, Madrid, Milan, London, Sydney, etc.
SOA Executive Summits are IBM’s premier SOA customer events. It provides a chance for senior executives and industry experts to network together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits.
We have set up a rich agenda for the day:
Talk to IBM senior executives.. They are all looking forward to share experiences and discuss your challenges and possible solutions.
Listen to client case studies (s.Oliver)
Get an analyst perspective (Forrester)
Take a look at the demo points
Social/ Networking aspect aimed at stimulating your ideas & approaches whilst elaborating them with IBM
Let all the information sink in and stimulate your ideas and at the end of the day, come back to us to discuss them with us. IBM is a great partner to collaborate with when it comes to taking your ideas to the next level and making them real!

3. SOA Executive Summit, Agenda for June 7
Jim:
Let me introduce to you our CEMAAS SOA Executive, Roger Mueller, that will lead you through the agenda for the day.
Roger:
It’s my pleasure to be with you here today. We have prepared for you rich content of SOA presentations, customer and analysts’ testimonies. I hope you find it really useful and relevant for your own business. I will be here with you for the day and will introduce to you individual presentations. We are starting with Business Impact of SOA by Sandy Carter, VP of SOA & WebSphere Strategy. Sandy will demonstrate that SOA is a real business strategy. More and more companies of all sizes are gaining tangible business benefits through SOA adoption.
Sandy, welcome on stage!
09: :15 Executive Welcome
Jim Koerner, Vice President, IBM Software Group, Central & Eastern Europe, Middle East, Austria, Switzerland
Moderator of the event: Roger Mueller, SOA Executive, Central & Eastern Europe, Middle East, Austria, Switzerland
09: :45 Business Impact of SOA
When it comes to SOA, there are some widely held misconceptions about what it can do to, for and within a company. This session will demonstrate that SOA is a real business strategy with more and more companies of all sizes adopting an SOA strategy and gaining tangible business benefits.
Sandy Carter, Vice President, SOA & WebSphere Strategy, Channels and Marketing
09: :30 Selling SOA to your CEO
Behind every successful SOA there is a CEO sponsor that understands the importance and value of SOA and recognizes it as an organization-wide business strategy. It is possible to use your language with the CEO and get them to understand the value of industry frameworks. Learn how to gain executive endorsement and approval to build an SOA as this session will position the use of existing technology to align IT with business goals to realize greater efficiencies, cost savings and increase productivity.
Mike McCarthy, Vice President, Global Technology Services, Middleware Services
10: :15 Real Business Value from SOA
A 40% customer intent to pursue or adopt SOA during the next year by NA-EU SMBs, and a 53% to 62% increase for large NA-EU enterprises surveyed at the end of 2006 offers confirmation of SOA's success. However, these numbers hide the diversity of SOA tactical and strategic projects which depend largely on the requirements of vertical flexibility drivers. In this presentation Forrester shares and examines this verticals diversity, some of the most common best practices and predicts the next steps for SOA adoption and technology.
Henry Peyret, Senior Analyst, Forrester Research
11:15 -11:30 Break
11: :15 People, Process, Information for Business Centric SOA
Liberate your business from prescriptive systems! SOA enables you to build business value by creating high level, reusable business services. By giving users the power to define their own workspaces which access contextually rich and timely information services, you will be well on the way to increasing collaboration and the speed and accuracy of decision making. This session will show why its easier with SOA.
Craig Hayman, Vice President WebSphere, Application and Integration Middleware Software
12: :45 SOA in Action – s.Oliver Case Study
Mr. Stefan Beyler, CIO, s.Oliver
12: :45 Networking Lunch
13: :30 Business Process Management Enabled by SOA
Business Process Management has arrived...and It is starting to be described by some as the next killer app. BPM enabled by SOA provides all of the iterative and continuous improvement capabilities required to manage a competitive and innovative business. And, it adds a flexible architectural style in support of efficient process change and rapid process deployment. During this session, hear the latest announcements from IBM in the BPM space, hear first-hand from a leading Government agency using BPM to improve operations, and discover how the powerful combination of BPM to streamline business processes built on an SOA can double your likelihood of becoming an industry leader.
Paul Brunet, Director SOA Marketing, IBM Software Group
14:30 – 15:15 IT Security, Management and Infrastructure Extensions to Maximize SOA
Value
SOA doesn't mean IT as usual. SOA will change the demands on your IT resources and
the way you manage and secure them. Would you like to avoid some of the common
pitfalls SOA adopters have encountered with their IT infrastructure that have delayed
realizing the full value of SOA projects? This session will cover ways to extend IT security,
management and infrastructure for SOA services to fully capitalize on the value of SOA. It
will help you understand what how the business flexibility delivered by SOA must be
supported by IT flexibility. You will learn about the elements of security and compliance
with SOA as well as automating deployment, delivery and management of SOA services
across an IT infrastructure extended to support them effectively. You will see ways to gain
insight into your SOA environment to control applications and services to meet key
performance indicators. You will understand that quality of service of SOA services
depends on your ability to predict, monitor, manage, and prioritize change, performance
and availability of interdependent services across a flexible infrastructure.
Rich Lechner, Vice President, IT Optimization and System Software, Systems
Technology Group
15: :00 Advancing SOA Business/IT linkage with SOA Governance
Strong SOA governance aligns business and IT strategies, and creates effective communication paths between the two constituencies. Learn how IBM's approach to SOA Governance and Service Lifecycle management enhances your ability to support business requirements for SOA. Hear how IBM has refreshed its SOA Governance and Service Lifecycle Management portfolio with exciting improvements driven directly from client feedback and IBM experiences with SOA implementations. This session will detail recent improvements to software like WebSphere Service Registry & Repository and services such as the SOA Governance and Management Method.
Kerrie Holley, IBM Fellow, CTO of IBM’s SOA Center of Excellence
16:00 – 16:15 Executive Close