1. Big Data Panel Discussion
Big Data in the context of the Pharmaceutical Industry
Curtis Smith
November 30, 2016

2. Big Data and the Pharmaceutical Industry
There has been substantial change to the Pharmaceutical data environment over the last 5 years.
Patient record data
Great leap forward in data management (cloud based computing)
Growth in analytic modeling and data visualization tools
This has created great opportunities and challenges for the pharmaceutical industry …
Opportunities that can be more fully leveraged through academe/industry collaboration.

3. Opportunities for Collaboration
Educational: Building Skills
Course content to build skills
Internship opportunities to practice skills
Capability Development: Creating Tools/Processes
Methodology Development
Decision Support
Organizational Change Management

4. Educational: Valuable Set of Skills
Business Analytic Skill Sets: 5 key domain areas
Problem Solving: Ability to understand the underlying business issues and develop analytic plan to address issues.
Methodology: Understand analytic techniques.
Business Knowledge: Understand general business practices (finance, marketing, sales).
Team work: Ability to work within a team frame work.
Communication: Ability to clearly and succinctly communicate recommendations.

5. Capability Development
Methodology Development:
Advancements in traditional analytic techniques as well as Data Science approaches. Techniques to drive insights from large volumes of often unstructured data.
Decision Support:
Decision support tools that will effectively support organizational decision making (data visualization, predictive analytics, simulation).
Organizational Change Management:
Processes to support the change management required to leverage the data insights.