1. Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why do you prefer that store over others?

2. Buy from wholesalers and sell to ultimate consumers!
RETAILING
Activities involved in selling merchandise to ultimate consumers.
Act as both customers and marketers.
HOW?
Buy from wholesalers and sell to ultimate consumers!

3. Retailing Strategy Selecting the target market
Developing a retailing mix to satisfy it!
Retailing MIX:
Merchandise strategy
Customer service standards
Pricing guidelines
Location/distribution decisions
Promotional Strategy
Store atmosphere choices