1. World Breastfeeding Week (WBW) 2006 Report
WABA Feb 2007

2. 25 Years of Protecting Breastfeeding
Theme for WBW 2006
Code Watch:
25 Years of Protecting Breastfeeding

3. The writing, reviewing and illustration
Key Writer : Gabrielle Palmer (UK)
The Action Folder text went through 2 rounds of reviews, (comprising of 13 reviewers) and 3 rounds of redrafting.
Final editing by IBFAN ICDC and WABA
Pictures of actual violations and promotion practices were used in the action folder
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4. Final products Action Folder Poster Banner Buttons
Calendar Announcement
Risks of Formula Feeding
Media Kit
Reproduction CD
Feedback Form

5. New WBW website launched! www.worldbreastfeedingweek.org

6. Reports of WBW celebrations around the world (available on the website)

11. WBW in Geneva
IBFAN-GIFA organised a ceremony to commemorate two important events:
1. In 1976, 30 years ago, the verdict in the trial of the multinational food company Nestlé, against a group of Swiss students.

12. WBW in Geneva
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2. The adoption of the International Code of Marketing of Breast-milk Substitutes by governments of the World Health Assembly, in May 1981, 25 years ago.
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The celebration, which was attended by 80 guests, highlighted the role of UN agencies such as WHO and UNICEF and the High Commission of Human Rights, who have each in their own way guarded the International Code over the years; and stressed the role of NGOs such as IBFAN and GIFA, without whom the Code would probably have been buried long ago.

13. Materials available for download from website

14. Marketing Snapshots
Coordinated and vetted by IBFAN ICDC, with technical support from WABA, the Marketing Snapshot project was posted on the WBW website.
Called “Look what they are doing” it provided an avenue for WBW celebrants to report how companies were marketing their products in their respective neighbourhood.
A total of 124 reports received from 15 countries.

15. Marketing Snapshots: Reports received
Advertisement – 49 reports
Commercial Promotion in Health Facilities – 10 reports
Company contact with mothers – 20 reports
Donation of Product to Health Facilities – 0 reports
Free Samples – 7 reports
Gift to Health Workers – 2 reports
Gift to Mothers – 13 reports
Labelling – 4 reports
Promotion in Shops – 12 reports
Sponsorship – 0 reports

16. Marketing Snapshots: Breakdown by Countries
United Kingdom
Taiwan
USA
Croatia
Netherlands
Czech Republic
Hong Kong
South Africa
Canada
India
Bulgaria
Spain
Ukraine
Japan
South Africa

19. For more information: Please visit: