1. Selling a UFAA Membership
Florida Forward
Florida Forward
Selling a UFAA Membership
Erin Ohlsen
Associate Director Membership and Philanthropy
UF Alumni Association

2. Selling a membership is easy, right?
Florida Forward
Selling a membership is easy, right?

3. Why membership is important How to craft your elevator pitch
Florida Forward
Why membership is important
How to craft your elevator pitch
Content for your elevator pitch
Asking someone to join
How to get started

4. Why is UFAA membership important?
Florida Forward
Why is UFAA membership important?
UFAA
It supports the University
It increases the University’s ranking
Life Membership provides support in perpetuity
Club
Funds for your club
A new member and volunteer
Keeps you connected to the University
Socializing and networking
Spreading awareness about UF in our area
Member

5. The Elevator Pitch Do: Know your audience. Prioritize your pitch.
Florida Forward
The Elevator Pitch
Do:
Know your audience.
Prioritize your pitch.
Keep it conversational.
Tell what your Club does, not what you are.
Make a connection.
Don’t:
Ramble on
Overwhelm with facts
Get discouraged if they say no
End goal = open the door to conversation.

6. Content Value Impact Need Florida Forward - Benefits - Events
What’s in it for the member?
- Benefits
- Events
- Career Development / Networking
Impact
Why should I join?
What are your Club’s priorities?
- Fundraising
- Social
- Combination
Need
Why this Club over a different organization?

7. Making the Ask Florida Forward Scenario 1 – at a Gator Club event
About the prospect:
- UF alumni
- New to the area
- First time attending one of your events
- They have expressed interest in joining
Scenario 1 – at a Gator Club event
Ask: to join the UFAA as an Annual Member ($40 per year)
About the prospect:
- UF alumni
- Had a membership two years ago but has let it lapse
- They saw no value in having a UFAA membership
Scenario 2 – cold call to a lapsed member
Ask: to renew their membership as an Annual Member ($40 per year)
About the prospect:
- A couple both wearing UF t-shirts
- They love outside of Florida
Scenario 3 – a person wearing Gator gear out in public
Ask: invite them to your upcoming Gator Club event

8. How to Get Started Name 1 Name 2 Name 3 Share your Gator Club
Florida Forward
How to Get Started
Name 1
Name 2
Name 3
Share your Gator Club
Invite to an event
Ask to join
Date
Date
Date