1. Your Clients WANT to work FOR YOU
KIT with STICKINESS
Your Clients WANT to work FOR
YOU

2. DON’T DO: Give a gift 30 days after closing
SEAL THE DEAL
DO:
Give a gift 30 days after closing
Prepare a standard gift for Buyers and Sellers that has stickiness (something that won’t be drank, eaten, spent & tossed, or die)
Give a small ‘pre-gift’ at the table- flowers from Katie Mac, Wine, Booze,
You sold their house, they bought a house, you did a great job and they love you for it. I bet you want to give them a big gift at settlement….
DON’T

3. But why 30 days Joe, WHY?
Buyers get inundated with gifts from friends, family and neighbors- DO NOT BE LOST IN THE NOISE
A gift arriving after the smoke has cleared, reminds your clients who you are and why you rock
EXCEPTION, if a holiday or house warming is coming soon- LAND THE GIFT BEFOREHAND

4. Joe, what is a Sticky gift?
My sticky gift for buyers is a personalized VISA gift card with a picture of the buyers holding a SOLD sign in front of their new home. They will spend it- but NONE of my clients throw it away. It is usually on the fridge.
If you noticed (since you pay keen attention to your clients) some thing specific that the client needs/enjoys: Art, Sports Memorabilia, a Blown up framed photo of the old homestead, tools!

5. You have made your mark- Now What?
Staying STICKY

6. STICKY list
Joe’s
Set MLS parameters for their neighborhood to monitor Sales activity. This info is ALWAYS pertinent to buyers and should reflect Active Pending and Sold listings---especially YOURS
Review TAXES for appeal. From MAY 1st to August’s 1st Business Day. If you can help them- They will remember you every tax year, every lower mortgage payment, for as long as they own it. YES, taxes can make you look good (we have a power point for this)

7. STICKY LIST
Celebrate the anniversary of their Closing. It is already in your calendar- have it repeat every year. This is more special than birthdays or holidays- This is YOUR day to speak up.
Annual Reports: These can be any number of things, local updates on the market are great but also other free things like Cost Vs Value reports for upgrades/remodeling specific to our region

8. STICKY LIST
ADWERX- I beat this drum so often they should pay me. Buy a Sphere. Add every/any you encounter and you will follow them FOREVER.-
Get a Hobby that you enjoy and post about it, especially if it is non profit/generous in its nature. People like to associate with people that do things. The more you do- the more you come to mind.

9. For Who For What?
If you are NOT in front of your clients, ANOTHER AGENT IS. I Guarantee It.
‘If you do not find a way to make money while you sleep, you will work till the day you die’
So have your clients work for you, which they will, if you stay in their ACTIVE mind.