1. SPONSORSHIP PROPOSAL: SPONSOR‘S BRAND AND YOUR BRAND
ENTER SPONSOR‘S LOGO
ENTER YOUR LOGO
SPONSORSHIP PROPOSAL: SPONSOR‘S BRAND AND YOUR BRAND
Date: _____________________ © Your brand. All rights reserved.

2. 1. OVERVIEW
© Your brand. All rights reserved.

3. 
Add a full screen image that best portrays main benefit of your brand, for example: massive audience, prestige speakers, celebrity that endorses you, happy audience, etc.
© Your brand. All rights reserved.

4.   YOUR BRAND IN NUMBERS AND FIGURES    
Date of the event: _______________________
Time period of sponsorship: ______________
GROWTH THROUGH THE YEARS  
Location: _______________________________
Relevant markets: ________________________
New event or event with _____ years tradition
Estimated participation: __________________
Market share: __________________________ 
Audience structure: ______________________
Reach: ________________________________
AWARDS AND/OR ACHIVEMENTS
 
Number of sponsors: ____________________
Sponsorship type: ______________________
© Your brand. All rights reserved.

5.  
Add image that portrays the hype and appeal your brand has to the audience
Add quote from your audience member, celebrity or a review.  
Add some media clippings.
Add photo that displays the location of the event or your product / brand.
© Your brand. All rights reserved.

6. SPONSOR‘S AUDIENCE WILL BE THERE
SEGMENT
(total reach on the segment, share of total audience)
Image
of a typical
audience representative
Country / region /city of origin: ____________
Age: ____________
Gender: ___________
Ethnicity / nationality:
________________ 
PERSONALITY:
Describe lifestyle of the persona. Talk about drives, motivation, priorities, struggles, etc.
USAGE OF YOUR BRAND:
Describe this persona as a consumer. How does he/she interact with your brand. Stress the hype and loyalty.
ATTITUDES TOWARDS SPONSOR‘S BRAND
Describe the persona‘s attitude towards sponsor‘s brand. Does she/he know it? Can the sponsorship enhance the existing positive attitude? Can it reposition their brand in a desired way?
Name: ________________
Note: Create a persona card, that describes a typical representative of target group that you and the sponsor share. If applicable, do the same for a secondary target groups as well.
© Your brand. All rights reserved.

7. TOUCHPOINTS LOYALTY, CARE AWARENESS CONSIDERATION PURCHASE
- Sales on the event ( visitors in 5 days)
- Coupons and discounts
- Free tickets
- Newsletter (monthly newsletter sent to s)
- Giveaways
- Posts / galleries on social media ( followers)
- Website ( unique visitors/month)
usd in PPC ads
- Affiliate network with promotors
leaflets
- TV ad on cable TV (value: usd)
Explain your communication and marketing strategy and how you will be targeting the user persona(s) described on previous slide(s). Map your customer‘s journey and outline your marketing plan / activities on every stage.
© Your brand. All rights reserved.

8. 2. CREATIVE PROPOSAL
© Your brand. All rights reserved.

9. CREATIVE SOLUTION N°1 CONCEPT:
Clearely explain your concept. What is the idea behind it, what channels will you use and how you will execute it.
GOAL:
Describe the purpose behind this concept. What sponsor‘s problem(s) will it solve
MEASURING RESULTS:
Explain how will the sponsor now, that you have achived the goal(s). How will you measure your sucess? What are the estimated values.
Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog:
© Your brand. All rights reserved.

10.  CREATIVE SOLUTION N°1 Key visual or other visual design
Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog:
© Your brand. All rights reserved.

11.  CREATIVE SOLUTION N°X CONCEPT:
Key visual
CONCEPT:
Clearly explain your concept. What is the idea behind it, what channels will you use and how you will execute it.
GOAL:
Describe the purpose behind this concept. What sponsor‘s problem(s) will it solve
MEASURING RESULTS:
Explain how will the sponsor know, that you have achieved the goal(s). How will you measure your success? What are the estimated values. 
Describe a couple of creative ideas, that will illustrate how good of opportunity this sponsorship is. You don‘t have to follow this structure, but make sure you explain sponsor‘s goal, your solution how you will achieve it, and estimated results. You can read more about what sponsors are looking for on our blog:
© Your brand. All rights reserved.

12. LIST OF ALL THE BENEFITS FOR SPONSOR
ACTIVITIES
BEFORE
THE EVENT
ACTIVITIES ON
THE EVENT
ACTIVITIES
AFTER
THE EVENT
Sponsor‘s tab on the official website
Inclusion on all print and TV materials
Prize game (CREATIVE IDEA 1)
Galleries on Facebook and Instagram ( followers)
Inclusion in the reportage video
Award influencer for most creative reporting (CREATIVE IDEA 4)
Photo booth at the entrance of the venue (CREATIVE IDEA 2)
Naming of the main stage
Branded promotors
Creative sampling with magician (CREATIVE IDEA 3)
Note: Summarise all the benefits in an illustrative and transparent way (list, flowchart, table or infographics, etc.) you can list them according to importance (start and finish with the most important ones); or organize them in chronological order, If your proposal is more complex.
© Your brand. All rights reserved.

13. 3. FINANCIAL PROPOSAL
© Your brand. All rights reserved.

14. COST ESTIMATION TOTAL PRICE: APROX XXxxx USD Approx. Xxxx USD
ACTIVITIES BEFORE THE EVENT …(reaching: xxx.xxx users)
Sponsor‘s tab on the official website
Inclusion on all print and TV materials
Prize game (CREATIVE IDEA 1)
Approx. Xxxx USD
ACTIVITIES ON THE EVENT (reaching: xxx.xxx users)
Photo booth at the entrance of the venue (CREATIVE IDEA 2)
Naming of the main stage
Branded promotors
Creative sampling with magician (CREATIVE IDEA 3)
ACTIVITIES AFTER THE EVENT (reaching: XXX.XXX users)
Galleries on Facebook and Instagram ( followers)
Inclusion in the reportage video
Award influencer for most creative reporting (CREATIVE IDEA 4)
TOTAL PRICE: APROX XXxxx USD
Note: Depending on the stage of the sales process, you have to determine, If you will include this part or not. You can give a detailed cost estimation with payment schedule; or an approximation.
© Your brand. All rights reserved.

15. 4. PREVIOUS SPONSORS WERE THRILLED
© Your brand. All rights reserved.

16. CASE STUDY N°1 (SPONSOR, YEAR)
Key visual
CHALLANGE:
What was the sponsor‘s challenge that you were trying to solve with the sponsorship?
SOLUTION:
What was your solution for the challenge – explain the concept (idea, channels, execution)
GOAL AND RESULTS:
What goals did you set at the begging and did you achieve them? 
If you can, present some past case studies to show, how other sponsors have benefited from sponsoring your brand.
© Your brand. All rights reserved.

17. THANK YOU FOR YOUR ATTENTION
CONTACT:
Name: ________________
Position : ______________
Phone : _______________
________________
ENTER SPONSOR‘S LOGO
© Your brand. All rights reserved.

18. NEED MORE HELP WITH YOUR PROPOSAL?
Contact us, If you want your sponsorship proposal to really shine:
Read more on sponsorships:
© Notice the Elephant.