1. So You Want to do Mixed Reality
5/10/2018 7:00 AM
BRK2404
So You Want to do Mixed Reality
D’Arcy Salzmann
HoloLens Commercial Strategy
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. BRK2404
D’Arcy Salzmann
HoloLens Commercial Strategy

3. Create more personal computing
Microsoft Ignite 2015
5/10/2018 7:00 AM
Digital Transformation
Reinvent productivity & business processes
Build the intelligent cloud platform
Create more personal computing
Mixed reality is a core component of digital transformation
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. PHYSICAL REALITY VIRTUAL REALITY
The state of things as they “actually exist” through our human senses without any technology.
Artificially created sensory experiences of people, environments and objects, which can include sight, touch, hearing, and smell.

6. The blending of physical and virtual worlds
PHYSICAL REALITY
VIRTUAL REALITY
MIXED REALITY
The blending of physical and virtual worlds

7. Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE
PLACES
THINGS
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

8. Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE
PLACES
THINGS
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

9. Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE
PLACES
THINGS
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

10. Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE
PLACES
THINGS
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

11. Mixing Realities PHYSICAL REALITY DIGITAL REALITY MIXED REALITY PEOPLE
PLACES
THINGS
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

12. Physical - Digital Reality Spectrum
PHYSICAL REALITY
DIGITAL REALITY
MIXED REALITY (MR)
WINDOWS MIXED REALITY HOLOGRAPHIC DEVICES (SEE-THROUGH)
WINDOWS MIXED REALITY IMMERSIVE DEVICES (OPAQUE)
AR TODA Y
VR TODA Y
WINDOWS MIXED REALITY:
Includes Perception / Environment Awareness
Any Mix of People, Places, or Things

13. Physical Reality Desktop Performance Mobile Performance
portable
tethered
see-through
opaque
virtual Reality

15. How do I understand the unique
capabilities of mixed reality?

16. The evolution of device IO

17. World coordinates

18. Gaze

19. Gesture

20. Voice

21. Motion control

22. Spatial audio

23. Spatial mapping

24. Designing for Mixed Reality
3D design is similar to designing for an environment or game level
One size doesn’t fit all - design 2D & 3D for transparent or opaque
Leverage what your user sees with their own eyes
Respect that you're changing the world the user sees
Think of the user as the camera
Use spatial sound to aid in navigation, comprehension
Use voice controls

25. Meet the new team

26. Audio Art Design Development Production QA Audio Designer
Sound Engineer
Art
Art Director
Technical Artist
3D Artist
Animator
Rigger
Design
Creative Director
Development
Development Lead
Unity Developer
Graphics Performance developer
Production
Product Owner
Producer/Program Manager(s)
Domain SMEs QA

27. These capabilities enable new types of applications
…and prompt new conversations

28. What we’ve learned about ideal opportunities
Commercial Scenarios
Specific industries
Specific buyers
Open to risk
Understand time commitment, resources required
Hungry to innovate and partner for experience, skills & talent
Customers aligned to distribution markets

29. What does HoloLens make possible?

30. Customer Experience Employee Experience Transform Operations
Transform Products
Product Configuration
Sales
Collaboration
Education & Training
Maintenance
Geospatial Planning
Field operations
Remote Support
Digital Design & Pre visualization
Data Visualization
IOT Control
Architecture, Engineering, Construction
Aviation, space
National security
Education
Energy
Healthcare
Manufacturing: Automotive
Manufacturing: Industrial
Mining
Retail

31. Develop an interactive, shared training experience that brings the airplane to the classroom, and a collaborative maintenance tool that reduces airplane turn time

33. Develop an interactive 3D map tool that visualizes building structures, systems, and components, while capturing the complete history of construction projects.

35. Develop an interactive 3D tool that improves the order fulfillment process through optimized pick sequence navigation and heads-up, hands-free order validation.

36. Develop an interactive 3D map tool that improves the safety and efficiency for mine planning and operations

37. It’s Windows

38. One platform. Multiple Windows devices.
One Universal Windows Platform
Windows Mixed Reality is built into the Windows SDK that developers already use today.
The Universal Windows Platform makes it easy to build an application that scales from HoloLens to other mixed reality headsets.
Target windows.holographic for holographic headsets
Target windows.desktop for immersive headsets
Windows is the only platform unifying the mixed reality ecosystem, providing inside-out tracking for headsets, a single platform and standardized inputs for developers, and a consistent interface with a single store for customers.​  

39. Familiar development tools
Visual Studio 15 and 17 toolchain works with the Windows SDK to let you build Windows Mixed Reality apps.
We support development against DirectX 11 and 12, allowing you to build your own custom solutions.
Universal Dev Center
Universal Dev Center is the ingestion tool for Universal Windows Platform (UWP) apps including Windows Mixed Reality apps.
Games Middleware
Growing ecosystem of available middleware with more options coming onboard frequently. Let us know which middleware you are dependent on.

40. Repeatable Platform Solutions
5/10/2018 7:00 AM
Expediting time to value
Short
Medium
Longer
Out of Box Solutions
Repeatable Platform Solutions
Custom Development
Microsoft 1st Party Solutions
Microsoft Consulting Services
Microsoft Partners (ISV), 3rd Party App Developers
Microsoft Partners (SI, Agency)
Company-led Development Efforts / Build Yourself
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

41. Want to go a little further?
5/10/2018 7:00 AM
Want to go a little further?
Demonstrations:
HoloLens Hands-On Demos
Immersive Demonstrations
MCS Digital Transformation Area
Meetings:
During Envision / Ignite
Let’s learn more about how to work together
Devices:
Can purchase here at event
Located here at Ignite MS Store
Or local MS Stores in area
After Event:
Visit
Contact
Watch:
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

42. Questions? Microsoft Inspire 5/10/2018 7:00 AM
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

43. © 2017 Microsoft Corporation. All rights reserved.
Microsoft Inspire
5/10/2018 7:00 AM
© 2017 Microsoft Corporation. All rights reserved.
Microsoft, Windows, Microsoft Surface and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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5/10/2018
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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.