1. Association of Latino
Professionals For America

2. ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors
Wednesday, June 21, 2017
5:00 – 6:00 p.m. EDT
Empowering Latino Leaders 2

3. ALPFA AGENDA WoA Update ALPFA/JA In a Day Initiative
Girl Scouts Update
Membership Drive Update
Veterans Update
Convention Update
Empowering Latino Leaders 3

4. ALPFA AGENDA (continued) Marketing Update Premium Content Site
Mentoring and Leadership Certification Platforms Update
Chapter Related Updates
Q & A
Empowering Latino Leaders

5. ALPFA WOMEN OF ALPFA TESTIMONIALS Lilly Perez-Santos WoA SDC 4
Empowering Latino Leaders 4

6. ALPFA GIRL SCOUTS Update Pavel Payano Director of Operations – Boston
Empowering Latino Leaders 4

7. ALPFA ALPFA/JA IN A DAY INITIATIVE Pavel Payano
Director of Operations – Boston
Empowering Latino Leaders 4

8. ALPFA
Pilot Objectives
Empowering Latino Leaders 4

9. ALPFA INCREASING LATINO VOLUNTEERS
Will take place first two weeks of October coinciding with National Hispanic Heritage Month.
Cities invited to partner ALPFA members on JA in a Day opportunities across the USA in October, 2017: Atlanta, Boston, Charlotte, Chicago, Detroit, Houston, New York, Phoenix, Philadelphia & Seattle.
We will be looking for JA/ALPFA Areas can expect to engage a minimum of ALPFA volunteers.
Upon confirmation of participation, JA Area representatives and local ALPFA leadership will be virtually introduced to begin planning the experience(s).
Empowering Latino Leaders 3

10. JA in a Day Event Expectations of ALPFA Participants
Recruit ALPFA volunteers for the event.
Work with JA Area on event logistics (confirmation of event date, time, volunteer contact information).
Assist JA Area in the collection of any necessary volunteer information (forms, etc.)
Coordinate volunteer training(s) to be led by JA Area.
Share link to post-volunteer experience survey with ALPFA volunteers.
Empowering Latino Leaders 4

11. ALPFA Timeline INCREASING LATINO VOLUNTEERS
June & July: Confirmation of participation by ALPFA Chapters & JA Areas
August: National marketing efforts to begin
August to October: JA in a Day planning by JA Areas & ALPFA contacts
October: Local JA in a Day Implementation
October: Collection of JA Program pre/post survey results by JA Areas
October: Link sent to ALPFA volunteers for post-volunteer experience survey
INCREASING LATINO VOLUNTEERS
Empowering Latino Leaders 5

12. ALPFA MEMBERSHIP DRIVE Update Katie Schlomann
VP, Membership & Operations – New York
Empowering Latino Leaders 4

13. ALPFA Veterans Update Mona Asra Director of Operations – Chicago 4
Empowering Latino Leaders 4

14. ALPFA
Veterans Update
Veteran task force has put together a framework that will be disseminated to chapters (similar in structure and intention as the WoA framework).
New Veterans page will be launched with links to websites that can provide additional guidance from organizations already assisting veterans, etc.
Working on creating webinars specifically related to veterans
All content focused on the various stages of transition from military life to civilian life.
**More to come in the weeks leading up to convention
Empowering Latino Leaders 4

15. ALPFA CONVENTION Update Mona Asra Director of Operations – Chicago 4
Empowering Latino Leaders 4

16. ALPFA
Empowering Latino Leaders 4

17. ALPFA CONVENTION Update (continued)
ALPFA’s Got Talent contest is back!
This year the competition will be handled differently. Audition videos will be made visible so our membership can vote to determine what 5 acts will perform at convention.
Prizes are: $2,000 for first place winner, $1,000 for second place winner, and the first place winner gets to select a professional or student chapter to receive an additional $2,000.
Marketing team will address in their update where to find more details and how to help us advertise the competition.
Empowering Latino Leaders 4

18. ALPFA
Empowering Latino Leaders 4

19. ALPFA CONVENTION Update (continued)
Please share convention volunteer flyer and link to Volunteer Interest Form
Volunteer 6 hours (2 shifts) and receive free access to all workshops and career fair
We need 400 Volunteers!
Volunteer Interest From Link:
For questions please Michael Rodriguez (Project Management Team) at:
Empowering Latino Leaders 4

20. ALPFA CONVENTION Update (continued)
First Chapter Leaders Session, August 6th 1:30pm
Charlie Letter for ALPFA Members (Luis Vargas)
Professional Chapter of the Year Awards – No nomination process this year. Will be determined based on chapter accomplishments from Aug 1, 2016 to July 31, 2017.
For general convention related questions, please refer to the ALPFA Convention page (under Events drop down)
Empowering Latino Leaders 4

21. ALPFA MARKETING UPDATE Luis Vargas Chief Marketing Officer
Carlos Perez
Creative Director
Belex Rodriguez
Marketing Coordinator
Maria Dietrich
Marketing IT specialist
David Donoso
Video editor
Empowering Latino Leaders 5

22. MARKETING Gated Premium Community: Landing pages created.
ASK: Do you have premium content that can be added to the section?
ALPFA Got Talent
Campaign Launched – Please encourage your members with special skills to participate – if a chapter member wins he/she has $2000 available to give to the chapter of his/her choice
Convention Marketing at full swing –
Please visit ALPFA social media accounts and share what we are posting on a daily basis
Mobile APP is being loaded with convention content – Launch coming soon
Once we launch need your help to spread the word through your channels
Empowering Latino Leaders 5

23. SM Engagement Facebook Twitter
New Marketing support team: We have hired three contractors overseas that are helping us improve the amount and quality of our marketing deliverables…and the impact is already noticeable with more followers and engagement
Facebook
Twitter
Empowering Latino Leaders 5

24. ALPFA Premium Content Update Julio Carbonell
Chief Information Officer Jonathan
Luis Vargas
Chief Marketing Office
Empowering Latino Leaders 4

25. ALPFA MENTORING AND LEADERSHIP CERTIFICATION PLATFORMS Update
Luis Vargas
Chief Marketing Office
Julio Carbonell
Chief Information Officer Jonathan
Empowering Latino Leaders 4

26. ALPFA CHAPTER RELATED Updates Janis Bentley
Chapter Development Operations
Caren Russian
Manager of Chapter Operations
Empowering Latino Leaders 4

27. ALPFA CHAPTER RELATED Updates
Reminder of missing signed agreements from chapter leaders (Janis/Caren)
Reminder to send us chapter events from now through convention (Janis/Caren)
Monthly Video Calls by Migdalia and Regional Directors – Begin in July. (Mona)
Chapters That Raised Money to Send Chapter Leaders to Convention – Reach Out to Migdalia (Mona)
Empowering Latino Leaders 4

28. ALPFA
Q & A
Empowering Latino Leaders 4