1. COLCIA's Status Report to IFRRO Asia/Pacific Regional Committee
Carl Yuan Liu
Secretary General, COLCIA

2. Status Report by COLCIA
Nonprofit organization of publishers and authors with special legal privileges
Sanctioned in 2005 by Taiwan's Intellectual Property Office, Ministry of Economic Affairs
Scope: oral and literary works
Member of IFRRO since 2007
Mandates are voluntary and exclusive, and must be in totality for members
It took COLCIA nearly 5 years of working with TIPO to get established. The last point is a sore point for COLCIA. Even though now there is a consensus to modify the law, such change is still months away.
Status Report by COLCIA

3. Status Report by COLCIA
Repertoire
Mandates from authors and publishers in Taiwan, and working on major publishers and textbook authors
Type A bilateral agreements with UK and Japan, and negotiating with China.
Type B bilateral agreements with Denmark, Ireland, and Mauritius, and negotiating with Canada, India, Jamaica, and Trinidad.
Status Report by COLCIA

4. Copyright Status in Taiwan
Pirating has been rampant especially in colleges
Copyright raids every semester in the last 5 or 6 years have seen diminishing returns
Ministry of Education and all levels of schools have conducted various copyright education campaigns resulting in almost universal awareness
There are tricks that some photocopy shop owners play. It's much like drugs, the supply is caused by the demnd.
Status Report by COLCIA

5. Sentiments of all sides
Rightsowners see no hope of containing piracy
Rightsusers have no way to pay licensing fees
Library administrators are getting increasigly nervous for illegal activities under their nose
Photocopy shop owners are tired of being raided year after year and harrassed by the law
Status Report by COLCIA

6. Status Report by COLCIA
Tried and failed
Blanket licensing with annual fees at various institutions
Rightsowners view this as issuing blank checks to everyone and will not participate
Exclusivity and totality requirements on mandates prevented major publishers from joining COLCIA
COLCIA’s work has stagnated
IPO only appvoved two rates with a per copy machine and per head basiis respectively, and the approved rates do not cover educational institutions.
Status Report by COLCIA

7. Status Report by COLCIA
COLCIA’s Solution
Licensing under highly controlled environment
Starting with out-of-circulation books and little circulated journals
Available from libraries and professor’s studies
All illegally copied until now
Voluntary participation by photocopy shops and libraries
Voluntary participation by rightsusers
Expect new revenue to start now and grow later
Status Report by COLCIA

8. Status Report by COLCIA
COLCIA’s Solution
Copies are made by photocopy shops and libraries (colleges), who are the legal rightsusers
These rightsusers in turn sell the legal copies to the students and other end users
Such Legal Copies are specially marked
Every transaction is recorded in detail
Status Report by COLCIA

9. Status Report by COLCIA
Legal Copy
Carries COLCIA sticker
Photocopier stamps with name and address on front and on the side
Copyright information and receipt for licensing fee
Can be easily identified by school administrators and professors and the law
COLCIA will go to authorities and verify the authenticity of any Legal Copy
Similar to enconding names of CD copying factories for identification purposes.
Status Report by COLCIA

10. Legal Copy Front page has COLCIA sticker and stamp 2009.10.20
Status Report by COLCIA

11. Legal Copy Store stamp on the side also 2009.10.20
Status Report by COLCIA

12. Legal Copy Copyright information and receipt attached 2009.10.20
Status Report by COLCIA

13. Status Report by COLCIA
Why will it work?
Students who pay a licensing fee will demand a Legal Copy for the “extra” money he paid
Forged Legal Copy will be caught by other students who paid full price for an authentic Legal Copy, and by other photocopy shops, too
Violators may be fined, suspended of rights, terminated, prosecuted civilly, or prosecuted criminally
Additional copyright enforcements will push non-paying copiers to join the payers
Status Report by COLCIA

14. Status Report by COLCIA
Why will it work?
Photoshop owners who join the system can be free of legal entanglements and enjoy new form of business
Most college libraries will ask the copy machine providers to implement the system
Publishers make new mondy, and by licensing 20% of a book to be copied can make same profits as (or a half of) selling a book
Status Report by COLCIA

15. Status Report by COLCIA
Outlook
Initially, the publishers make new profits without hurting the existing revenues
Eventually, paying to copy will become the norm
Blanket licensing with annual fee will become practical
YOUR COMENTS, PLEASE!
Status Report by COLCIA