1. Starbucks Corporation Presentation By: : Senly Chan, Kwai Wong and Dan Chen VESL Spring C Fall, 2014

2. Starbucks Coffee House

3. From Here – Proudly Serving Seattle Since 1971

4. - Founded: March 30, 1971 Pike Place Market in Seattle, Washington
- Founded: March 30, Pike Place Market in Seattle, Washington. - F0unders : Jerry Baldwin, Gordon Bowker and Zev Siegl. - Issued stock on market 11/04/1985
- Logo Changed:
The first logo from
The second logo from
The third logo from
2011 and beyond

5. Starbucks in the global - Recognized #1 largest coffee house chain in the world ,000.- stores in 64 countries. - Annual profit over 1 billion.

6. Prominent marketing Strategy Partnering with Bookstores Bookstore chain (US: Barnes and Noble; CAN: Chapters) A place to relax. Provide convenience a meet up place and increase the flow of people.

7. Starbucks is linked to the farmers and suppliers who grow and produce coffee products. Helping people thrive helps ensure the long-term sustainability

8. Introducing Distinguishable Coffee Fair Trade certified coffee – certified by the Fair Trade organization stating that the coffee is on the Fair trade standard

9. Adaptation to New Technology – Starbucks App - Engaged in social media and technology. - Starbucks apps. - Performed perfect the program, enhance of security for its customers regarding to the system, and also loyalty.

10. Reasons for successful
1 Good business planning
2 Stable supply & good quality control
3 Using updated technologies
4 Loyal customers and employees

11. Interesting things: evicted by Forbidden City

12. Starbucks closed its store in Forbidden City after six months of controversy over the coffee-shop chain doing business there.
Up to Feb countries

13. Interesting things: Same-sex marriage
In January 2012, a Starbucks executive stated it supports the legalization of same-sex marriage.

14. Interesting things: Gun controversy

15. Starbucks' Big Plan To Fund Employees' College Education

16. Foundation
The Starbucks Foundation was created as part of Starbucks commitment to strengthen communities.
Opportunity for Youth
Community Service
Supporting Coffee, Tea and Cocoa Communities
Access to Get Clean Water
What They’re Doing Now