1. Mexico Market Update and Trade Show
Webinar
July 18, 2006

2. WEBINAR AGENDA Introduction Mario Winterstein
Market Update Carlos Mortera
TECMA 2007 Carlos Mortera
AMT Show Services Peter Eelman
Marketing Services Mario Winterstein
Q & A

3. Carlos Mortera GM – AMT Mexico Office & Technology Center
Mexican Market Update
Carlos Mortera
GM – AMT Mexico Office &
Technology Center

4. Mexico Market Update
Tecma 2007 Webinar Session

5. Capital Equipment Investment Index
* Index up to August 2005
Source: Created with data from INEGI.
Capital Equipment Investment Index
All Manufacturing
Base Index: 1993=100 %
Index

6. Source: AMT/SIR Dept

7. Source: AMT/SIR Dept

9. Automotive production
Source: AMIA

10. Autoparts Industry Production
(millions of dollars)
Projection
51,294
With projects that are under evaluation
44,372
38,120
32,526
27,448
23,744
With already established projects
Source: Projected by Secretary of Economy with data from AMIA

11. Source: INEGI & INA

12. Appliance Industry

13. ELECTRONICS SECTOR EXPORTS 1998-2005
49,648
46,248
47,398
42,978
39,871
40,036
36,548
30,464
Parts and components
Electromedical
Telecomm equip. IT
Audio and video,
Source: Bancomext

14. Aerospace Industry Statistics

15. CAPABILITIES DEVELOPMENT
TARGET INDUSTRIES
MEDICAL
DEVICES
ELECTRONICS
FOOD AND
BEVERAGE
AEROSPACE
AND DEFENSE
AUTOMOTIVE
AND HEAVY
EQUIPMENT
PLASTICS
Domestic Market
Export Markets
CAPABILITIES DEVELOPMENT

17. In Summary Capital Investment in Mexico growing at 6% a year Automotive trending to produce 3.5m units by Very attractive autoparts market US$25b/year Export Manufacturing Industry growing at 15%/year Be present when market is showing interest in investing. Must connect to Small and Mid enterprises many companies have less than 100 people working

18. Mexico is the Place to be in 2007 See You at TECMA

19. TECMA SHOW Carlos Mortera

24. bancomer

25. Bancomer 2

26. plano

34. Why Exhibit in AMT/USA Pavilion Peter Eelman, VP Exhibitions

35. AMT/USA Pavilion provides an excellent sales environment to conduct business
Synergy of presenting American made technology with other AMT member companies
Exhibiting area of the AMT/USA Pavilion features common, easily recognizable visible identification…
“American Made Technology”

36. AMT on-site coordination of freight, rigging, display, utility services and overall in-hall logistical support
Complete exhibit package plan includes floor space, carpeting, spotlights, information desk, walls, directory listing, security, cleaning, chairs, signs and basic electrical service.
Complete international freight/shipping coordination

37. Support from AMT’s Business Development department
AMT exhibitor lounge provides networking opportunities in a relaxed business atmosphere
In-pavilion conference room available on scheduled basis
Bilingual receptionist at pavilion reception desk
Pre-show publicity

38. AMT published pavilion directory, show manual and exhibitor bulletins
Business services area with fax, copy and internet services
Opportunity to establish new geographic area presence with other companies familiar with and experienced in that international marketing region
AMT sponsored reception lets you provide hospitality to potential customers

39. All of this without any conflict with your representative or distributor…

40. Marketing Services Mario Winterstein

41. Marketing Services Before the Show: Customers’ Lists
Distributors’ Selection
Custom Advertising Campaign
Trade Show Workshop (Mexican Business Practices, How to Attract Audiences to Your Booth, Body Language, etc.)
Comprehensive Sales and Marketing Strategy Planning

42. Marketing Services During the Show: One-on-One Meetings
Customers
Distributors
Service Organizations
Outsourcing Suppliers
Financing Services
Meetings Facilitation and/or Interpretation

43. Marketing Services After the Show: Lead Qualification and Follow-up
‘Thank You’ Notes and Literature Shipment
Distributors’ Management
Post Show Critique

44. Display Equipment at the Tech Center
Display Equipment at the Tech Center? _____________________ Full Support of the Mexico Office and Technology Center Staff

45. Q & A

46. Feedback Yes, I am interested in TECMA 2007. Send me an application.
No, I am not interested in TECMA 2007.
Not Sure Yet. Please contact me for further discussions.