1. SECURITY

2. WHAT IS SECURA?
The SECURA biennial trade show provides distributors, importers or manufacturers with the largest Belgian platform to show their technologies, innovations & ideas which contribute to promoting health, welfare & security within companies.
The trade show focuses on 2 important professional fields
Health & well-being at work
The security of people, buildings and goods

3. WHAT IS SECURA?
The need for physical safety & safeguarding people, goods & buildings changed completely on 22 March SECURA 2017 is tapping into these changes more than ever before.
SECURA, the largest security event in Belgium, has 3 important focus points
Showing new products & innovations
Communicating knowledge by means of Masterclasses, demos, etc.
The largest platform for networking with customers, prospects & partners
Watch the video of the 2015 edition here!

4. STATISTICS 11th edition: 22 & 23 March 2017 Halls 4 & 8 2015
185 exhibitors
6,191 unique visitors
4,758 direct
1,433 through Infosecurity & MTMS cooperation

5. LOCATION 2 sectors / 2 separate halls Hall 8: SECURITY
Hall 4: HEALTH & SAFETY

6. EXHIBITOR PROFILE Active in
Safeguarding,
Electronic security,
Mechanical security,
Education, training & consultancy?
Then SECURA 2017 is the ultimate platform for doing business! By means of various communication channels & new activities we encourage your customers, prospective customers & partners to visit this event!

7. VISITOR PROFILE POSITIONS
Security managers
Facility managers
Self-employed entrepreneurs
Catering & retail
Electricians fitting electronic & mechanical security equipment
Civil protection, police & army services
Safety officers
(Company) fire fighters
Human resources managers
Risk managers
Prevention & protection committee delegates
Technical & municipal services
Insurers
Architects & consultant agencies

8. VISITOR PROFILE GEOGRAPHICAL
SECURA attracts visitors from all over Belgium & Southern Netherlands
55% of the visitors come from Flanders
24% of the visitors come from the Brussels-Capital Region
21% of the visitors come from Wallonia

9. VISITOR PROFILE INTERESTS
SECURA attracts over 40% of new visitors who are looking for novelties & solutions for current challenges with every edition!
77% are on the look-out for novelties
49% are on the look-out for general product information
13% are on the look-out for specific product information to solve a current problem

10. VISITOR PROFILE QUOTES
‘Gathering suppliers in the safety & security business in one exhibition. Many networking possibilities, catching up with current suppliers and discovering potential new suppliers.’
Mr De Coen / QSHE Manager, Assa Abloy Entrance Systems Belux
‘You must have been to Secura to get to know new technologies and innovating projects. This is a must for every professional.’
Mr Van Rymenant / Theft Prevention Adviser, Aarschot Local Police Zone

11. VISITOR PROFILE PURCHASING BEHAVIOUR
Did you know that?
76% also actually saw new products, services & ideas in 2015.
2 out of 3 visitors (65%) to SECURA definitely or probably purchased an item from an exhibitor!
30% of the visitors’ purchases start at €10,000

12. TRADE SHOW PROGRAM SCOOP
Partnership with Agoria Security Technologies, ANPI & CNPP!
A Security VIP Lounge has been created in the centre of the Security hall
The following are but a few of the many benefits:
Large networking space for informal meetings
The lounge attracts decision-makers
Security Masterclasses

13. MASTERCLASSES
SCOOP
Top speakers and an all-inclusive service (parking, breakfast, buffet lunch, drinks & networking).
Participants in the paid Masterclasses are granted access throughout the day to the Prebes Safety Lounge, where they can enjoy drinks and network with colleagues in the sector.
The conference programme is drawn up according to the results of the Health & Safety survey and a part of it will focus on matters such as the Belgian Seveso companies.
A total of 1030 people registered for one of these conferences during SECURA 2015.

14. VISITOR PROFILE EXTRA LEAD GENERATION
SCOOP
A first ever for SECURA: all Secura visitors are given a smart badge with which they can scan the information on the novelties at any stand with a single swipe. After having visited the show, visitors are sent an containing a summary of all the information.
This means that you as exhibitor receive the details of the visitors whom you have not even been able to speak to personally!
While this system was being tried out, it rendered more than 50 extra leads!

15. TRADE SHOW PROGRAMME EXTRA leads Demonstrations & novelties
Exhibitors giving a product demo or having a novelty at their stand are afforded extra visibility:
Separate colour on trade show plan
Separate web page
They are mentioned in e-news
They are mentioned in PR promotions
YouTube + photograph on website
Display on stand
EXTRA leads

16. PROMOTION Media campaign to the value of €70,000
Database of 40,000 contacts + supplement of new sectors (seveso companies, for example)
Direct mail
E-news as from October 2016 up to and including March 2014
ings as from October 2016 up to and including March 2014
Personal invitation to all Prebes and Arco members (+ 7,000 contacts)
Social Media (Twitter and LinkedIn groups)
Promotional package for every exhibitor (print/online)
Printed invitations (+ 300)
Online banners
PDF
Unique URL links
Free workshop to prepare promotional campaign.

17. USPs Communicating knowledge by means of Masterclasses, demos, etc.
SECURA 2017 is tapping into your customers’ 3 greatest needs
Showing new products & innovations
Communicating knowledge by means of Masterclasses, demos, etc.
The largest platform for networking with customers, prospective customers & partners
In the following fields:
Health & well-being at work
The security of people, buildings and goods

18. PARTNERS

19. PRACTICAL INFO Dates and opening hours Trade show hall
Wednesday, 22 March 2017
10 a.m. - 5 p.m. (followed immediately by our network drink until 7 p.m.)
Thursday, 23 March 2017
10 a.m. - 5 p.m.
Trade show hall
Brussels Expo - Halls 4 & 8
Belgiëplein 1
BE-1020 Brussels

20. CONTACT Person to contact Online More information Laura Deglin
Online
More information
Registration form
Post-show report