1.
If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

2. Public
Community
Freely Available
Shared
Known
Broadcast
Open
Free
Unrestricted
Civic
Relations
Relationships
Interaction
Dealings
Associations
Contact

3. Hancock

4. Publicity & Public Relations
Chapter 23

5. Publicity
Involves bringing newsworthy information about an organization to the public’s attention.
Main function is to develop a positive perception or awareness of the organization in the marketplace.
It is not paid for by a business, this makes it more credible. It cannot be controlled

6. Publicity Advantages Free More objective than advertising
Source viewed more of a credible
Disadvantages
Content not easily controlled
Media chooses content angle and perception
Negative stories are more likely to be communicated than positive

7. Public Relations Activities that help an organization influence a target audience.
Goodwill generated creates these benefits:
increased sales
reinforcing good reputation
spreading accurate info
increasing receptivity to advertising
conditioning customers to expect quality products
reducing impact of problems
helping obtain better treatment from gov’t

8. Employee Relations
Public relations staff works with management to create programs that foster loyalty and motivation in employees
Programs include:
tuition reimbursement,
newsletters for and about employees,
health & wellness programs,
promotional programs from within, employee suggestion & recognition awards

9. Customer Relations
Customer advisory boards are panels of consumers who make suggestions about products and businesses
Programs such as:
child-care,
gift wrapping,
check-cashing,
fax & copy machines
free delivery,
reinforce good customer relations

10. Consumer Affairs Specialists
are employed to handle customer complaints and to serve as advocates within the firm

11. Community Relations
Refers to the activities that a business uses to acquire or maintain the respect of the community
Examples include
sponsoring Special Olympics,
awarding scholarships,
matching employee donations
Encourage employee participation in community organizations

12. Communication to: Customer- Employee- General public-
Customer Relations
Employee-
Employee Relations
General public-
General Public Relations