1. Swiss Air
2010 Q3

2. Contents
PART 1: SWISS AIR - BASEL 3 PART 2: SWISS AIR - GENEVA 11 PART 3: SWISS AIR - ZURICH 19

3. PART 1: SWISS AIR - BASEL

4. Socio – demographic profile
Gender
Age
Activity
Educational background
Marital status
Standard of living
Citizenship
Swiss Air
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Basel destination

5. Who arranged the purchase of your airline ticket
Reason for one’s trip today
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Basel destination

6. Number of people in the travelling
Profile of fellow – passengers
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Basel destination

7. How did you purchase your ticket?
How early is your ticket bought before your air journey?
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Basel destination

8. The most important considerations
The most important considerations when airline ticket purchasing
Base: Basel destination

9. Frequent flyer program membership
Base: Basel destination

10. Number of flights in the last 12 months from BUD
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Basel destination

11. PART 2: SWISS AIR - GENEVA

12. Socio – demographic profile
Gender
Age
Activity
Educational background
Marital status
Standard of living
Citizenship
Swiss Air
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Geneva destination

13. Who arranged the purchase of your airline ticket
Reason for one’s trip today
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Geneva destination

14. Number of people in the travelling
Profile of fellow – passengers
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Geneva destination

15. How did you purchase your ticket?
How early is your ticket bought before your air journey?
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Geneva destination

16. The most important considerations
The most important considerations when airline ticket purchasing
Base: Geneva destination

17. Frequent flyer program membership
Base: Geneva destination

18. Number of flights in the last 12 months from BUD
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Geneva destination

19. PART 3: SWISS AIR - ZURICH

20. Beyond transfer flow – Zurich, Swiss Air
Which Airline are you flying on with after Zurich?
(Most mentions):
Swiss Air
To other destinations: 26%
Montreal 4%
Los Angeles 3%
Miami 3%
Toronto 2%
New York 2%
Chicago 2% 5% 3% 3%
Porto
ZURICH
Lyon 3%
Base: Zurich destination

21. Socio – demographic profile
Gender
Age
Activity
Educational background
Marital status
Standard of living
Citizenship
Swiss Air
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Zurich destination

22. Who arranged the purchase of your airline ticket
Reason for one’s trip today
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Zurich destination

23. Number of people in the travelling
Profile of fellow – passengers
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Zurich destination

24. How did you purchase your ticket?
How early is your ticket bought before your air journey?
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Zurich destination

25. The most important considerations
The most important considerations when airline ticket purchasing
Base: Zurich destination

26. Frequent flyer program membership
Base: Zurich destination

27. Number of flights in the last 12 months from BUD
Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q3
Base: Zurich destination