1. Communicating change New care models
Antony Tiernan, Director of Engagement & Communications, New Care Models and Roger Davidson, Director of Engagement & Communications, Sustainability and Transformation
16 March 2017
Our values: clinical engagement, patient involvement, local ownership, national support
#futureNHS

2. What’s the plan?
What is the Five Year Forward View?
What are vanguards, new models of care and STPs (sustainability and transformation plans)?
Top tips for change communications
Engaging the media, politicians and patients
Engaging staff, volunteers and unions
Q&A

3. What is the Five Year Forward View (FYFV) and what are STPs?
A jigsaw – each piece crucial to the picture
Describing the broad consensus – the FYFV
Agreeing action on key areas of concern – six national priorities 
Testing new models of care – the vanguards
Collaborating locally to solve collective problems – STPs
Setting out what will be delivered – the NHS Delivery Plan

4. Receiving national support Positive early findings
What are vanguards?
Launched in 2015
Partnerships focussed on the health of their local population – closing three gaps
5 types
Receiving national support
Positive early findings
How do we spread new models of care?

5. What are vanguards new models of care
5 new models of care with a total of 50 vanguards: 9
Integrated primary and acute care systems 14
Multispecialty community providers 6
Enhanced health in care homes 8
Urgent and emergency care 13
Acute care collaboration 5

6. Vanguards – improving care, preventing ill health and saving money

7. Communicating change – top tips
Change comes in many shape and sizes
Change shouldn’t be the start of the conversation
Help others ‘own’ the problem – be open
Communicate in partnership (think wide)
Engage … don’t broadcast – be real
Evaluate, evaluate, evaluate

8. The case for change – top tips
Publish a ‘co-produced’ case for change
Set out ‘from what to what’
What does it mean for me? How will my day-to-day life change? Be real!
How will success be measured? What does it look like?
Steal, beg and borrow

9. Communicating change – top tips
Agree a strategy – owned by all involved
Work out your audiences, prioritise them and agree who is their ‘point person’
Messages – what are you going to say?
What channels will you use?
What does your audience want?
Staff first – clinically led
Make it real

10. Stakeholder mapping

11. Audiences

12. Engaging the media, politicians and patients – top tips
Believe 
Understand people 
Talk to mum  
Prospect for your gold 
Marshall your argument 
Campaign – be a system leader  
Remember: It's the relationships, stupid 
Be street wise – "don't let lying dogs sleep"

13. Engaging staff, volunteers and unions – top tips
Get out of the office
Make it relevant and understand what motivates others
Clinical ambassadors
Bring together internal and external partners
Comms are not the only people who engage
Beg, borrow and steal
Have coffee

14. Further information…
More details can be found on the NHS England website:
Or join the conversation on Twitter using the hashtag:
#futureNHS
Our values: clinical engagement, patient involvement, local ownership, national support
#futureNHS 14

15. Questions, answers and feedback