1. MENU ADOPTION CYCLES National Turkey Federation
turkey MAC | meat MAC update
MAY 2017
Contact Datassential: |
National Turkey Federation

2. MENU ADOPTION CYCLE (MAC)
Food trends follow a predictable life cycle.
The MAC helps you determine a trend’s current life stage, as well as its potential for future advancement.
3. PROLIFERATION
2. ADOPTION
Proliferation-stage trends are adjusted for mainstream appeal. Often combined with popular applications (on a burger, pasta, etc.),
Adoption-stage trends grow their base via lower price points and simpler prep methods. Still differentiated, these trends often feature premium and/or generally authentic ingredients.
IN FOODSERVICE:
IN FOODSERVICE:
Casual chain restaurants
Quick service restaurants
Fast-casual restaurants Casual independents
AT RETAIL:
AT RETAIL:
Traditional supermarkets
Mass merchandisers
Specialty grocery stores Gourmet food stores
4. UBIQUITY
1. INCEPTION
Ubiquity-stage trends have reached maturity, and can be found across all sectors of the food industry. Though often diluted by this point, their inception-stage roots are still recognizable.
Trends start here. Inception-stage trends exemplify originality in flavor, preparation, and presentation.
IN FOODSERVICE:
AT RETAIL:
IN FOODSERVICE:
AT RETAIL:
Fine dining
Ethnic independents
Ethnic markets
Family restaurants School cafeterias
Dollar stores Drug stores

3. Turkey inception adoption proliferation ubiquity olive oil cake
| Menu Adoption Cycle
Sloppy Joe
Cuban Sandwich
Open Faced Sandwich
Turkey Ham
Breakfast Burrito
Smoked Turkey
Slider
Pita
Ground Turkey
Chef Salad
Wrap
Burrito
Turkey Bacon
Turkey Wing
Cobb
Fried Turkey
Taco
Turkey Sub
Bowl
Turkey Soup
Turkey Chili
Salad
Melt
Stew
Turkey Sausage
Turkey Hash
Turkey Burger
Panini
Turkey Meatball
Turkey Risotto
Turkey And Stuffing
Blackened Turkey
Turkey Pastrami
Sandwich
Monte Cristo
Turkey Hot Dog
Turkey Club / Blt
olive oil cake
Olive oil cake
Cajun Turkey
Omelette
Rotisserie Turkey
Turkey Breast
Empanada
Turkey Pot Pie
Turkey Bolognese
Roasted Turkey
Breakfast Sandwich
Bbq Turkey
Hot Brown
Turkey Tetrazzini
Dumpling
Turkey Reuben
Drumstick
Crepe
Skewer
Turkey Gravy
Tagine
Croquette
Peppered Turkey
Turkey Tips
Frittata
Confite
Turducken
Maple Turkey
Turkey Meatloaf
Turkey Benedict
Pate
Hickory Smoked
Pulled Turkey
Thigh
Arepa
Pozole
Turkey Tenderloin
inception
adoption
proliferation
ubiquity

4. Meats inception adoption proliferation ubiquity olive oil cake
| Menu Adoption Cycle
Applewood Smoked Bacon
Ham
Ribeye Steak
Carnita
Pulled Pork
Meatloaf
Roast Beef
Andouille
Strip Steak
Chuck
Capicola
Brisket
Boar
Bone Marrow
Sausage
Rib
Carpaccio
Prime Rib
Candied Bacon
T-Bone Steak
Charcuterie
Top Sirloin
Chicharron
Lardon
Sirloin
Salami
Bresaola
Flank Steak
Shredded Beef
Linguica
Merguez
Pork Chop
Meatball
Bison
Hanger Steak
New York Strip
Porchetta
Tongue
Pepperoni
Chorizo
Kobe
Mortadella
Flat Iron Steak
Goat
Sweetbreads
Ground Beef
Bacon
olive oil cake
Olive oil cake
Porterhouse Steak
Filet Mignon
Veal Cheek
Venison
Angus
Chicken
Pork Belly
Beef Tenderloin
Rabbit
Animal Heart
Turkey
Tartare
Turkey Sausage
Wagyu
Pork Rind
Roasted Turkey
Short Rib
Veal
Turkey Bacon
Coppa
Pig Ear
Sopressata
Ground Turkey
Pig Tail
Alligator
Prosciutto
Bratwurst
Skirt Steak
Elk
Pork Shoulder
Lamb
Tri Tip Steak
Pork Butt
Tasso
Pancetta
Duck
inception
adoption
proliferation
ubiquity